TeamWave Spotlight: Human Creative Group


This week our spotlight is on Humans Creative Group, a creative agency located in Rio de Janeiro, Brazil. Specialization includes visual communication, branding, user experience, web and mobile app development. That said, they are quite unique in their approach to projects and clearly differ from other agencies. Read on to learn more about their story, as told via co-founder and creative director, Raul Queiroz.

What’s the focus area of Humans Creative Group? How did your business start?

[RQ] We are kind of a digital agency, but not a regular one. We don’t sell a site, app, brand or campaign ordinarily. We are focused in selling three main pillars of work:

  • Innovation: we develop any kind of technology, new way to sell, new positioning for companies.
  • Renovation: we embrace new businesses, we help new entrepreneurs and we help companies to work with a new way or new vision of segment.
  • Transformation: we embrace jobs that are intended to change the world or society in some way.

Our business started in 2013 with 3 others partners of different areas (currently two) who searched for a new vision of creative market in Brazil, mainly in Rio de Janeiro.

In your experience, what are the key elements of modern web design?

[RQ] Modern Web Design must be responsive, index-able and focused on user experience.

In the recent past, what is the smallest change you’ve made that had the biggest impact?

[RQ] We have a project named ‘Música na Estrada’ (Music on the Road) that works on social inclusion of the smallest cities of North Brazil through classical music, in principle. When we started working on that, three years ago, the project had been to 5 cities and reached less than 1,500 people. Since then, it has become a Festival with 24 presentations within 6 states and reached more than 12,000 people.

What are your goals for the company over the next 3-5 years?

[RQ] We don’t have regular goals like other companies and we are not focused on earning a pile of money, awards, or other things like that. Here in Brazil we have a quote, “Money brings happiness” and we don’t know about that. We want to prove that happiness can bring anything, including money.

If you could go back in time to the first day that you started your business, what’s the one piece of advice you would give yourself?

[RQ] Don’t be impulsive and don’t get thrilled with big projects for big companies at the beginning of the business. Always put planning first.

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