Our First “Net Promoter Survey” – What we Learnt from 3000+ Users

This week we initiated the process of quantifying customer feedback via Net Promoter Score Survey. Every single feedback will help us to improve customers experience, measure the outcome of our product plan and benchmark ourselves against the best SaaS companies. Introduction to NPS The beauty of NPS lies in its simplicity. It is widely used because of its […]

Power Your UX Research with Google Analytics

Combining user experience research with analytics brings in data driven approach to learn more about users, troubleshoot unanticipated problems and track goals. It doesn’t matter how well you have done your research for UX, you could always end up missing some use cases. It is important to optimize the design by getting feedback as soon […]