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Top Affiliate Programs from SaaS Companies

There are hundreds of SaaS (Software-as-a-Service) companies that offer affiliate, influencer & reseller programs. The rewards & incentives in each case, depends on their business goals. As an affiliate marketer, how do you pick the most lucrative & profitable program to promote? Here are guidelines to help you pick the right affiliate partnership: Total addressable […]

Top 10 Email Service Providers For Small Business

According to a report by Gartner (Q1, 2016), 80% of companies using cloud email with revenue above $10 billion have subscribed to Microsoft service and Google has close to 50% market share in relatively smaller company segment (revenue less than $50 million). Although it is early days for cloud email adoption, both Microsoft and Google have achieved significant traction […]

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Starting a SaaS Business? Consider White Label Partnerships

SaaS is a revenue and distribution model for software “product” companies that make money by charging customers on a monthly or annual basis. The SaaS business can be incredibly profitable if “product-market” fit is achieved and unit economics are right. So how do you go about starting a SaaS company? How do you pick the […]

Announcing TeamWave – Unified Platform for Collaboration, Sales, Marketing & Support

Today, we are announcing the public release of TeamWave – an integrated suite of business applications including CRM, Project Management, HRMS & Contact Management. The solution is free for small & medium-sized companies. More than 2,000 companies signed-up for the private BETA, and are currently using TeamWave to manage business functions (sales, marketing, engineering, etc.) […]

Why Small and Medium-Sized Businesses Need HR Software

The HR software market is poised to grow at a compound annual growth rate (CAGR) of 2.4% and touch $9.2 billion worldwide by 2020. As per the Sierra-Cedar 2015-2016 HR Systems Survey whitepaper, more than 50% of the companies have purchased cloud based core human capital management systems. Mid-market companies were quicker to move to cloud HCM applications […]

The “killer” feature that every small business needs!

Software-as-a-service (SaaS) companies are very different from Enterprise software companies. Successful SaaS companies have reinvented the “business of software” by replacing the expensive enterprise sales model with end-user centric marketing, support and product development. Typically, SaaS companies target small to medium businesses (SMBs). However, selling to SMBs is tough. Retaining/renewing  SMB accounts can also be […]

Best-of-Breed SaaS Applications are Failing Small Businesses

Our parent company is a web development/design agency. Over the years, we’ve used best-of-breed SaaS applications to help us manage our cross-functional teams, clients and business process. When we needed to manage leads & sales pipeline, we used Pipedrive. Then we needed a tool to invoice clients and track their payments, we used FreshBooks. Then […]