Workplace – Facebook at Work Review


Facebook’s foray into cloud-based enterprise software has started with the launch of a service called Workplace (previously known as Facebook at Work). After 2 years of private beta testing, this communication and collaboration software currently has more than 1000 companies as customers (RBS, Starbucks, Renault, etc.). Facebook is also accepting applications from companies that are interested in using this service at Workplace website. Read on to find out if this will be a good fit for your business.

Plug: TeamWave – CRM, Project Management & HR Software for Small Business

1. Value Proposition

The primary advantage for Facebook is its familiarity. For any enterprise SaaS app, one of major challenges is user onboarding, as users find enterprise sofware complex to use in comparison to consumer software. But, in case of Facebook people are already familiar with the product so the learning curve will be minimal. That said enterprise software requirements are quite different from consumer apps’ requirements. Here are two significant benefits that Wokplace offers:

  • Companies will be able to reduce or do away with internal collaboration tools like intranet, telephony systems, video conferencing and distribution lists.
  • Companies will be able to ingrain transparent and simplified communication at all levels by truly embracing digital and mobile.

Let’s now go through the core functionalities offered by Workplace.


These are similar to the Facebook groups present in the consumer app. In the enterprise setup, groups can be formed on the basis of locations, departments (sales, marketing, logistics, etc.) and wtithin these groups users will be able to share updates.

Collaboration with External Companies

Workplace lets you collaborate with external companies via ‘multi-company groups’. Basically you’d create a group that will be shared with multiple companies and users will be able to share information that needs to be, but at the same time keep other information as private.

News Feed

The news feed will show the posts created by the employees.  For example, a designer could share her work in a group and ask for feedback via comments.

Work Chat

This is the enterprise version of Facebook messenger. It’ll help users quickly connect with team members and share updates, files, etc.


Live Video

Most of the customers of Workplace have requested for live video streaming feature. It helps users stream live to everyone in the company right from the mobile phone. For example, employees of Eimskip (a shipping logistics company) can now connect with their ship crews using Live video.


Workplace offers enterprise grade security features like single sign-on (SSO) and secure identity management. Customers retain ownership of the data their employees post into Workplace, and have the option to export that information. Apart from that Facebook follows third-party industry standards set by organisations like Cloud Security Alliance.

2. Pricing

Facebook believes that it can keep individual employees engaged with the product, so it’s betting on a pricing plan that charges companies according to “monthly active user” instead of charging a flat rate per company, says Workplace director Julien Codorniou. Facebook has also deployed progressive pricing – more the number of active employees, lesser is the per user subscription fee.


Workplace is free for non-profit organisations and educational institutions.

3. Partnership

Workplace has two types of partners:

  • Service partners guide the customers while adopting Workplace for their organization. Deloitte Digital, Edelman, CSC, TBWA are some of the prominent names among the service partners.
  • Identity partners (G Suite, Microsoft Azure, okta, one login and PingIdentity) help companies securely set up and manage deployment.

4. Customer Profile

In a recent interview, Workplace director Julien Codorniou said that Facebook’s support for widely distributed teams is providing great value to big banks and retailers supporting dozens if not hundreds of satellite branches and offices. Royal Bank Of Scotland’s 100,000 employees have signed up for the service and in India, Yes Bank has onboarded their employees. Yoma Bank in Myanmar will use Workplace by Facebook to replace fax machines and newsletters.

The top five countries using Workplace are India, the US, Norway, UK and France.

Although most of the current customers of Workplace are multinational companies or large enterprises, we do believe that it can be valuable for small businesses as well.

5. Competition

Workplace competes with other collaboration apps on various fronts. The ‘Feed’ feature is similar to Convo, Salesforce Chatter, and Microsoft’s Yammer. The Messenger app competes with internal communication tools like Slack and HipChat and the live video feature could compete with Skype.



TeamWave Gets Rising Star of 2016 and Great User Experience Certificate

We’re very happy to announce that in a recent review done by, we were given the award of “Rising Star – 2016” and the “Great User Experience” Certificate.

FinancesOnline Awards and Certificate

About FinancesOnline

It  is one of the fastest growing independent B2B software review platform. Their mission is to help business owners save time and make the whole process of finding the right solution for the company easy. They are optimizing the decision making process  by providing comprehensive coverage of various B2B applications on their platform.

About the Review

Right now our customer satisfaction score stands at 100%, calculated by FinancesOnline’s proprietary behavior-based Customer Satisfaction Algorithm™, which takes into account the following: customer reviews, comments and opinions sourced  from wide array of social networking sites.

Customer Reviews

They have also come up with an unique SmartScore™ (our score stands at 8.3) system to rate apps based on the following criteria

  • Functionality
  • Collaboration
  • Customization
  • Integration
  • Usability
  • Help and Support
  • Security
  • Mobility
  • Media Rating

Apart from these scores and ratings, they have also gone deep by featuring the benefits of TeamWave’s approach towards integrated apps and the solutions that our platform provides to solve some of the exact customer pain points.

Here is the link to TeamWave Review.

This review, rating and certificate puts us in front of any company which is looking for business apps for collaboration, sales, marketing, project and HR management. We exist to help small and medium-sized businesses grow and increase their productivity. Our heartfelt thanks to