marketing-automation

Marketing Automation Tools for Small Business

Marketing automation apps are crucial for small businesses as they help in automating marketing & sales related tasks.¬† While traditionally sales team use CRM app to generate leads and track the progress in the sales funnel, the marketing activities required to convert them into customers has also become an integrated process. Automation apps help the […]

MailChimp Alternatives

MailChimp Alternatives

Every business builds lists of contacts comprising of clients, vendors, partners and employees. One of the most effective ways of making the best out the relationship is email communication. Emails give us opportunity to forge deep connection by educating our audiences, conveying the value proposition and selling products/services that would meet the specific requirements. However, […]

marketing-automation-for-b2c

HubSpot Alternatives in 2017

HubSpot is arguably the most popular marketing automation app. Any¬†business that depends on monitoring the traffic inflow to business sites, nurturing leads and other online marketing activities, must consider using marketing automation software. HubSpot helps businesses implement different kinds of inbound strategies that are required for lead generation, including activities like SEO, blogging, email marketing […]