Mailchimp vs Sendgrid: Which Is the Best Email Marketing Service?

SendGrid and MailChimp are the most popular email marketing tools in the market. While they’re the two biggest email platforms for higher volume senders and offer tons of useful features, you need to understand how they compare to pick the right tool for your business.

Both MailChimp and SendGrid are designed with different types of businesses in mind. This post will help you decide which is the better tool for your business.

What Is MailChimp?

MailChimp is a powerful email marketing tool that specializes in making sure that your emails reach the right people at the right time. It enables you to formulate an easy design, build, launch, monitor, optimized, targeted email or ad campaigns by targeting your customers based on behavior, preferences, previous purchases and also sends a series of emails with just a single API request. 

With 11 million active customers and a total audience of 4 billion users, Mailchimp comes with a feature that helps you lock down your leads and gives them an expected service that grabs their attention.

If you are looking for an email software that gives you an advanced reporting feature which lets you access your sales, revenue or any other report from anywhere, anytime—– Mailchimp is the one for you. 

Plug: TeamWave is an integrated CRM, Project Management & HR platform for small business. TeamWave has deep integration with Mailchimp.


  • Automation
  • Blasts And Targeted Emails
  • Reports and Analytics
  • A/B Testing
  • Abandoned Cart Email
  • Auto-Responders
  • Click Map
  • Click-through Tracking

For a more detailed list of features offered by MailChimp, Click Here


  • MailChimp can be used for free for up to 2,000 subscribers and 12,000 emails per month
  • It packs with a lot of functionality in a clean, usability-focused user interface.
  • You can automate this by sending out a newsletter that’s populated by content from your RSS feed. All you need to do is create a template and control how much of that content and how often it is sent out.
  • It allows delivering mail based on where the recipient resides.
  • It offers detailed tracking reports to let you know how well your newsletter fared.

Pricing Plans

Mailchimp’s most popular plan is their free plan. It allows you to store up to 2,000 subscribers and send 12,000 emails per month.  

Paid Plans:


  • Essentials:$9.99—–  Includes contacts with up to 50,000 users. All email templates, A/B testing, Custom branding, 24/7 support
  • Standard:$14.99 —- Includes Everything in Essentials, plus: Contacts for up to 100,000 users, Automation series, Retargeting ads, Custom templates, Advanced audience insights
  • Premium:$299 —–  Includes Everything in Standards, plus:  contacts with up to 200,000 users, Advanced segmentation, Multivariate testing, Unlimited seats, and role-based access, Phone support


When to choose Mailchimp

  • You want simplicity
  • You love a good brand experience
  • You only need an email solution for marketing
  • You want great automation features
  • You’re a small business and price is a factor


  •  Customer support via phone is available only for premium.
  •  Awful sign-up/login process

What Is Sendgrid?

Founded in 2009 and acquired by Twilio for $3 billion, Sendgrid is a trusted and powerful email delivery tool that offers tools and features to empower your email marketing campaigns. By using its simple and easy-to-use interface, you can create and design emails the way you want to. 

You can send over 4,000 emails per second using Sendgrid. You can also keep a track of emails sent, delivery rates, spam reports, bounces, link clicks and a lot more. SendGrid’s is a transactional email API which simplifies the way you engage your customers and helps you in sending relevant and targeted emails.

With advanced real-time analytics tools, Sendgrid offers world-class deliverability expertise, detailed insights, and reports on various key metrics. Lastly, It supports all major platforms such as Python, PHP, java nodejs, etc.


  • Empowered Deliverability
  • Gigantic Scalability
  • Excellent Customer Service and Support
  • SMTP Service
  • Custom API Integration
  • Open & Click Tracking
  • Email Template Engine
  • Unsubscribe Tracking
  • Reputation Monitoring
  • SPAM Filter Testing

Here’s the full list of features


  • It offers world-class analytics and reports. You can check which messages are delivered, which are marked as spam and more. It also lets you download data to look through it locally.
  • If you are getting started or learning about email marketing and transactional emails, SendGrid includes wonderful videos and guides to help you work out any problems you may have. What’s more, it also has a phone, chat and email support available for 24/7.
  • When choosing a service to send your application’s emails to, generally you need two. One is to send the newsletter and promotions from the marketing and the other to send your application’s automatic emails and messages. But you need one here. 
  • The API is very simple to use. Also,  the documentation for the API is complete and very useful, covering everything you need to know.
  • 12,000 free e-mails per month.

Pricing Plans

In SendGrid’s pricing plans, you can choose whether you want their Email API, Marketing Campaigns, or Email API + Marketing Campaigns. Across these three options, there’s a free plan with 40,000 emails for your first 30 days, then you can send 100/day, forever. 

Paid Plans:

  • Essentials — Starting: $14.95 — Ideal for teams sending up to 100000 Emails per Month. Includes Core Email API Features and Core Marketing Campaigns Features
  • Pro —  Starting: $79.95 — Ideal for businesses sending from 100000 to 1.5 Million Emails per Month. Includes  features of Essentials plan, plus Data rich email activity feed, Dedicated IP included, Subuser management
  • Premium — Custom pricing —  Ideal for businesses sending 1.5 Million plus Emails per Month. Includes features of the Pro plan, plus a dedicated customer success manager and Prioritized support.

When to choose Sendgrid

  • You’re a developer with complex requirements
  • You’re operating at scale
  • You need an e-commerce or transactional email solution
  • If you want more data
  • You need better deliverability


  • Sendgrid does not support test keys that can be used to check integration with SendGrid and that cannot be used to send a real e-mail out. 
  • They do not capture the sent emails. It means you cannot check whether the email was sent correctly, and it makes it harder to debug issues that arise.




MailChimp SendGrid
  • Automation
  • Empowered Deliverability
  • Blasts And Targeted Emails
  • Gigantic Scalability
  • Reports and Analytics
  • Customer Service and Support



Sendgrid MailChimp
  • Free Trial
  • Free trial
  • Essential Business Plan for $14.95/month
  • Essentials Plan for $9.95/month
  • Pro Plan which is $79.95/month
  • Pro Plan for $79.95/month
  • Premier Plan

When to use

When Sendgrid is the best When MailChimp is the best
You’re a developer with complex requirements You want simplicity
You’re operating at scale You love a good brand experience
You need an e-commerce or transactional email solution You only need an email solution for marketing
You want more data You want great automation features
You need stellar deliverability You’re a small business and price is a factor


MailChimp Alternatives

Every business builds lists of contacts comprising of clients, vendors, partners and employees. One of the most effective ways of making the best out the relationship is email communication. Emails give us opportunity to forge deep connection by educating our audiences, conveying the value proposition and selling products/services that would meet the specific requirements. However, the attention span of people has gone down drastically considering the sheer the number of businesses trying to reach the inbox at the right time. This means we need to work most efficiently via an email marketing tool to connect with a contact. Although MailChimp is the name with highest brand recall in the email marketing domain, there are some worthy alternatives that you must consider. Here is the list of top 10 MailChimp alternatives in no particular order.

Campaign Monitor

Campaign Monitor has developed everything a business needs to run compelling email marketing campaigns. Not only this, this platform can be particularly useful to digital agencies who are planning to manage the campaigns for their clients. The interface can be modified in accordance with the company’s branding elements and sub accounts can be created to allow clients run their own campaigns. This handy tool can be used to easily segment the email lists, derive deep insights via split tests and access elegant reports. On top of this, Campaign Monitor automatically takes care of signups, unsubscribes and bounces, so you can simply focus on campaigns! It also integrates with a number of popular third party tools such as Wufoo, Shpify, WordPress, Zapier and more. The easy-to-use design elements make sure that with a few clicks new account can be created and campaign can be launched.

Campaign Monitor’s basic plan starts with $9 per month with a cap of 2500 emails to 500 people. The higher plans vary depending on the number of subscribers and emails — fee can go up to $299 for 2,50,00 emails to 50,000 people.


This tool focuses on simplicity, superior customer service and beautiful email designs. The special attention to the usability allows new users to quickly create and launch beautiful mobile-friendly email campaigns via templates, generate reports, manage subscribers and unsubscribers. Apart from that, custom popups, embedded forms and landing pages can be created via drag and drop interface. Their third party integration includes Shopify, Facebook, WordPress,  Zapier, Piesync and more.

The most compelling aspect of this tool is the free plan that comes with all the features of premium plans only with the upper limit of 1000 emails per month. Paid plan starts from $10 per month and reaches $140 for 45,001 – 50,000 subscribers.


This tool is one of the most easy-to-use SaaS apps with more that 350,000+ small businesses as clients. Their seamless drag ‘n drop email editor (winner of the Stevie Award in 2012) comes pre-packaged with mobile-friendly newsletter templates and appealing images from iStock library. Their reporting ability and the functionality to create up to five split tests cannot be matched by any other provider.

Pricing starts from $15 per month for a subscriber list of 1000 people and goes up to $1199 per month for 100,000+ subscribers.


ActiveCampaign provides two-pronged solution – email marketing and marketing automation. It allows you to send newsletters, maintain contacts, and automate your marketing campaigns via rules. In addition to multi-language support, this tool helps you create visually appealing dynamic email content, generate insights by tracking audience behaviour and demographics. The live user support is a great value addition considering it can help you move quickly in case of any ambiguity.

For $9.00 per month, you can subscribe to its Lite package which is the base plan and send unlimited emails to up to 500 contacts. Pricing increases depending on the type of feature, the number of subscribers and the number of emails.

Plug: TeamWave – CRM, Project Management & HR Software for Small Business


SendinBlue offer ranges of features including marketing automation, contact management, transactional emails, and SMS messages. Currently, more than 50,000 customers around the globe are using SendinBlue because of affordable pricing, dedicated customer service, and a single platform for various communication requirements.

Many popular apps, e-commerce engines, and CMS apps offer native integration with SendinBlue; major ones are WordPress, Magento, WooCommerce, Drupal, Shopify, Zapier, OptinMonster, and more. The API can be used to build custom integration via any of the major programming languages.

SendinBlue pricing depends on the number of email messages instead of the number of subscribers. The free account lets you send up to 9000 emails per month without spending a dime. More number of emails, for example 40,000 emails per month can be delivered for just $7.37 and 1,20,000 emails for close to $60.


This solution offers integrated communication tools, i.e., email, web push and SMS. But, the most important factor is its AI-driven e-mail marketing tool that automatically improves the core metric – newsletter open rate. They store tons of user data from billions of subscribers present in their system and use predictive modelling techniques to deliver the message at the most optimal time in the most effective manner. They claim to have witnessed 50% increment in open rate for some of the clients.

The free plan allows users to send 15,000 emails to 2,500 subscribers per month. Its monthly plan starts from $9.85; there is also a pay as you plan which is suitable for users who are not sending large number of mails.

Constant Contact

Constant Contact is a great email marketing platform for small businesses. They provide multitude of resources to small businesses to build expertise in email marketings. Their customer education resources include live and on-demand webinars apart from live classes that are full-day courses suitable for training users on usage of the app. In addition, they have more than 400 intuitive email templates segregated into various industries and functions.

Additionally,  users get options to integrate email and social media campaigns. Their app provides integration with Hootsuite, so you can update social media as well from single location. The emails come with in-built functionality that encourages receivers to share certain emails on social media. The strong integration ensures that you can easily the updates and measure the performance on social media right in Constant Contact. One of major issues with this app is the lack of ability to perform split tests.

There is free trial period of 60 days and the basic plan starts from $20 per month for a list size of 500 contacts. This is expensive if we compare with the other options.


Campayn allows you to design, share and track email newsletters and marketing emails. Features include template-based & HTML-based email designing, list segmentation, contact management, email automation, web forms and reporting. All the emails are responsive and optimized for mobile devices.

The ‘Free for Life’ plan allows you to send 12,500 emails to 500 contacts per month. The next pricing tier comes for $19 per month, which allows you to send 15,000 emails  to 3,000 subscribers.


AWeber is largely popular because of simple and easy-to-use interface — no coding or design experience is required. This tool offers drag and drop editor along with 600+ e-mail templates to create outstanding email campaigns. AWeber boasts a 99% delivery rate, which means your emails get accurately delivered to the subscribers right in the inbox, not the spam folder. It allows you to perform various split tests to learn more about your audiences and the reporting tool lets you measure the performance of your campaigns with important, easy-to-access metrics. Their training resources include how-to video tutorials, eBooks, free live webinars and a practical blog.

AWeber has 30-day trial plan and the base plan has subscription fee of $19 per month for unlimited emails to a list with 500 contacts.


Sendy is a self-hosted Email Newsletter Application that delivers email via Amazon SES and runs on PHP and MySQL. This essentially means you can install this application in your server (  instead of subscribing to other service providers. This solution is complete with reports, subscriber & list management features. Third party integration can be done via Zapier and you are also free to edit the source code for further customizations.

Sendy comes with one-time cost of $59 which allows you to install it on one domain.


BIG Update: Custom Fields, Integration with Slack, MailChimp and More

We have some exciting new features, workflow changes, bug fixes and some third party integrations. Most enhancements are a result of the customer feedback, so keep it coming! Let’s now go through the updates.

Continue reading BIG Update: Custom Fields, Integration with Slack, MailChimp and More