Best Google Adwords alternatives in 2019

Google’s Adwords is the go-to platform for running Pay-Per-Click and display campaigns. It allows businesses to promote themselves across all devices and target specific audiences in the process. Google’s Adwords is effective but expensive, intact it does not deliver positive ROI for many businesses. Therefore it is worth exploring Google Adwords alternatives.

There are several alternatives to Google Adwords that are cheaper and could offer a better ROI. 

Why use AdWords Alternatives?

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Here are some of reasons why you should consider alternatives to Google Adwords:

  • New Brand – If you’re just starting, Google Adwords may not be able to generate enough traffic to your site as it can be difficult to find traction with your keywords in Adwords, due to the market saturation.
  • Getting traffic but not converting – Too much traffic may not seem like a problem, but it can have an adverse effect. This is because Google shows the ads on the website which engaged with their AdSense program and if the site where the ads are showing are not of high value than there are chances that you will not get a good conversion.
  • It’s too expensive – Adwords is a competitive platform. If you’re on a low budget, then it might not be the best choice.
  • Your niche is not compatible with Adwords – Your target audiences might be spending more time on other platforms like LinkedIn or Instagram
  • AdWords doesn’t suit your needs – there is a chance that some of your campaigns won’t turn well in AdWords whereas you can do best with other advertising partners depending on your niche.

Best Alternatives to Google AdWords

Facebook Ads

Facebook-ads

 

If you are targeting a younger audience, then Facebook is a great alternative. Its advertising network has grown over the years with new features which can help you reach your target audience that can be filtered by age, geographical locations, education status, marital status, interests, hobbies, etc.

Facebook knows its users better than Google. Besides, targeting certain “keywords”, you can also target certain “people and personas”, which you can’t with Google.

Pros
  • Inexpensive than Adwords – Facebook ads have the lowest cost per 1,000 impressions amongst the major online advertising platforms
  • Micro-targeting
  • Facebook has 1.2 billion users
  • Call to action option (Buy Now/Sign Up) will convert well
  • You can Choose between CPC and CPM pay structures
  • More flexible than AdWords
  • You can increase your brand loyalty through a Facebook fan page
Cons
  • You will have to pay to be seen
  •  Lack of organic views

Microsoft Advertising

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Like Google’s advertising platform is AdWords, similarly, Microsoft’s advertising platform was Bing Ads, which is now named Microsoft advertising. The main advantage of Microsoft advertising is that it has a much lesser bid price compared to AdWords and gives excellent conversion.

Microsoft advertising is not as popular as Adwords. However, it is famous in the US and has more than 34% of the market share in the search engine. If you are targeting the US market, Microsoft advertising can work perfectly for you.

Pros
  • Work great if you are targeting US traffic
  • Less expensive than AdWords
  • Microsoft advertising ad description length is of 71 characters, while AdWords only allows 35 characters.
  • You can set both daily and monthly budget (In AdWords only daily)
  •  Enable you to reach around 600 million users worldwide.
Cons
  • Can’t work great in all locations due to less share of the search engine market
  •  Lower click-through rate
  • No option for a negative keyword while making an ad campaign

BuySellAds

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If you’re looking for a  platform to purchase banner ads across the web, then BuySellAds is an excellent choice. With a turnabout of more than 6 billion ad impressions per month, BuySellAds is currently the largest marketplace to buy and sell banner ads on different blogs and websites.

BuySellAds is one of the best Google Adword alternatives out there. Although getting into BuySellAds as a blogger to start making money is quite severe, the advertiser can only get quality sites to advertise and hence can get a good ROI.
Pros
  • You can select the site as per your choice
  • can choose either on a time basis or impression basis
  • can target very specific niche audiences by manually creating advertisements
  •  Cheaper than per click model
Cons
  • You don’t get any assurance that you will get referral traffic as this works on impression/time basis.
  • If ads are not appealing, this is not going to give you a good ROI.

Infolinks

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Infolinks is one of the best inline text ads network. Infolinks primary focus is using user intent and real-time engagement to customize ad placement and provide customers with beneficial content.

Getting into Infolinks is quite easy for both Advertiser and publishers. But text ads sometimes frustrate the users and so many publishers don’t use Infolinks, and so there is a significant probability that you won’t get quality traffic.

Pros
  • Very easy interface
  • A much less expensive network
  • As it doesn’t occupy space, so webmasters use this for a text ad network
Cons
  • As these ads may irritate the users, so many web owner doesn’t use and so you will not get enough traffic
  •  Bad conversion rate

AdRoll

AdRoll

Ad Roll is popular as a third-party tool that has been officially approved by Facebook to provide access to FBX. This is a retargeting platform that also supports Google Adwords and also has their advertising medium.

Ad Roll might be the best retargeting platform, however,  its prices are relatively high and so can’t suit best for new or smaller advertisers.

Pros
  • AdRoll  can help you customize your campaign for the best result
  • Have various Ad options – Facebook/Google etc.
  • Due to retargeting, the previous visitors will visit again, and there is a chance of more conversion.
  •  You can personalize your retargeting ads.
  • Customers who are retargeted are three times more likely to click on your ad than people who haven’t interacted with your business before.
Cons
  • Comparatively expensive
  • Seeing your business ads all the time can make people creepy

 

Reddit Ads

Reddit is a very big online community which generates more than 37 billion page views per year. However, once Redditors sense your unauthentic marketing intent, you’re dead.

But fortunately, Reddit has tons of very targeted ad inventory and it offers advertisers with self serve styled adverts that can be managed by distinct budgets and reach millions of internet users based on the target audience parameters that have been set by the advertisers.

Pros
  • Increased Traffic
  • Niche Marketing
  • Plenty of data
Cons
  • Not great for beginners
  • Your efforts can backfire
  • Not Everything flies

Yahoo Gemini

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Yahoo Gemini is one of the most useful and cost-effective Google Adwords alternatives which can be small scale business models can use to get necessary market recognition in a reasonable budget.

Biggest advantages that advertisers can have when they choose  Yahoo Gemini instead of  Adwords is the excellent service – real people, absence of automated replies and a personal touch in solving all your problems.

Pros
  • Gemini is less competitive than other SEM vendors
  • If you’re getting little to no traffic on Gemini, there’s an easy fix; you can opt into their partner network by making sure this box is checked.
  • Their team is very responsive and helps you pull reports and look into performance issues.
Cons
  • Traffic quality
  • There is no bulk editor
  •  Reporting is buggy

Amazon Ads

Not only does Amazon offer a platform for new businesses to sell their products, but they also challenge Google in the field of advertising. After all, with 300 million users, Amazon knows best what its users buy, and when and how they do it.

Once Amazon hosts your products, you can pay for sponsored ads that will recommend your company to others shopping for similar things.  This is extremely effective because if a user is browsing about a product similar to yours, your ads are likely to catch his or her attention.

Pros
  • High Click Volume
  • Cheaper cost per clicks
  • Multiple Destination URL Options
  • Custom Ad Text and Image
Cons
  • They’ll only display banner ads if you win the Buy Box
  • Higher CPCs

Twitter Ads

Twitter has the second-largest audience on social networks, with 317 million active monthly users. Even a small amount of money can bring you substantial traffic and revenue with Twitter Ads.

Setting up ads on Twitter is easy. However, before running your campaign, define what’s the average value of your follower, lead or customer and take into account your customer lifetime value.  Always remember that the cost per lead should be lower than your revenue. Otherwise, you may end up losing money on ads.

Pros
  • Narrow Segmentation
  • Multiple Types of Ads
  • Cheap
Cons
  • Lagging in Analytics
  • Easy to Be Missed
  • Hard to Prove ROI

Quantcast

Quantcast offers excellent tools to measure traffic, frequency, demographics, and geography. It captures the data about pages a certain browser was on, what words were typed into the search, and the amount of time a certain browser was on the website.

It also offers some excellent reports about shopping interests, media interests, business and occupation of your customers which can help you connect with your most relevant audience across the entire internet.

Pros
  • Complete audience demographic analysis
  • Analyzing return visits
  • Ease of use with a lot of deep data behind the tool
Cons
  • The interface is not “user-friendly”
  • Data is only available in 30-day increments
  • Ineffective developer APIs

Unleash your marketing potential and start advertising! If you have any questions? Feel free to drop them in the comments below.

 

 

 

 

G Suite vs Office 365

G Suite (previously called Google Apps for Work) and Microsoft’s Office 365 offer similar set of productivity tools. Which one should you choose for your small business in 2019?

Plug: TeamWave – Simple CRM, Project Management & HR Software for G Suite

1. Cost and Commitment

G Suite has straightforward pricing with two plans: $5/user and $10/user (monthly)

First plan offers:

  • Company email addresses (name@company.com)
  • Video/voice calls
  • Integrated online calendars
  • 30GB online storage with option to sync and share files
  • Online documents, presentations and spreadsheets
  • Easy to create project sites
  • Security settings and admin control panel
  • Support via phone/email (24/7)

Second plan offers unlimited storage with vault:

  • Unlimited Storage (or 1TB per user if fewer than 5 members)
  • Advanced admin control panel for Google Drive
  • Audit and reporting insights for Drive content and sharing
  • Google Vault for eDiscovery across emails, docs and chats
  • Searching and exporting to different formats
  • Email archiving
  • Retention policies for messages
  • Option to place and enforce litigation holds on inboxes

Office 365 has complex pricing plans:

  • Office 365 Business Essentials  ($5.00/user/month)
  • Office 365 Business  ($8.25/user/month)
  • Office 365 Business Premium ($12.50/user/month)
  • Office 365 ProPlus  ($12.00/user/month)
  • Office 365 Enterprise E1 ($8.00/user/month)
  • Office 365 Enterprise E3 ($20.00/user/month)
  • Office 365 Enterprise E5 ($35.00/user/month)

Without going to the detailed offerings of each plan, we’ll check out the comparable plans from Office 365 and G Suite:

  • $5/user/month plan offered by Google and $5/user/month‘Business Essentials’ plan offered by Microsoft
  • $10/user/month ‘Unlimited’ plan offered by Google and $8/user/month ‘Enterprise E1’ offered by Microsoft

Office 365 Business Essentials will cost $5/user/month with annual subscription, where as the monthly subscription will cost $6/user/month. Essentially you’ll save $1 user/month with G suite. Office 365 ‘Enterprise E1’ will cost $2 less than G Suite Unlimited.

2. Email

Although both Gmail and Office 365 offer clean interface, the major differentiation lies in the way emails are organised – Gmail lets you apply multiple labels to an email and Office 365 has classical folder structure to categorise emails. In terms of storage space, Gmail offers 30 GB (across Gmail and Drive) and Microsoft offers dedicated 50GB inbox in addition to 1TB storage. Microsoft’s Enterprise E3 ($20/user/month) offers unlimited storage.

3. Applications

Microsoft offers desktop versions of their products along with cloud based apps. You’ll be able to install the full versions of Word, Powerpoint, Excel, Outlook etc. on your laptop/desktop and work offline.

Google apps were developed from scratch only for cloud-based collaboration. For example, Google Docs lets users make permanent changes in the file and provide feedback on the content in the “suggestion” mode (helps the author approve the final edits). Here are some of the advanced functionality offered by Google as part of the latest update:

  • Machine intelligence in Google Calendar to quickly find a time when invitees are free
  • Natural Language Processing in Google Sheets to
  • Machine intelligence in Google Docs to automatically recommend related topics to learn more and insert images
  • Dynamic layout suggestions in Google Slides
  • Better file management and granular content ownership with a focus on team in Google Drive

4. Video Call

Both Google Apps and Office 365 offer video conferencing solutions via Hangouts and Skype respectively. Here are the

  • Most important thing to note here is that Microsoft has not yet fully integrated Skype with other apps offered by Office 365 and Yammer.  But, Hangouts has tight integration with other Google apps like Docs, Calendar, Maps along with social networks like YouTube
  • Skype Translator can help you communicate in 8 languages for voice calls (near real-time), and in more than 50 languages while instant messaging
  • The maximum number of participants allowed in Hangout is 50, where as Skype has 250 as the upper limit

5. Third-party Integration

You’ll be hard pushed to find apps these days that don’t claim to integrate with G Suite. Google’s integration with CRM, productivity and customer service software means you have many options. For example, TeamWave (Project management, CRM & HR software for small business) is fully integrated with GDrive, Google Hangouts, etc.

There are some very popular productivity apps that do not have integration with Office 365 because Microsoft is not perceived as developer friendly (in comparison to Google)

6. Security

Office 365 comes with Exchange Online Advanced Threat Protection (ATP) – a new email filtering service that provides additional protection by targeting specific advanced threats like unknown malware and viruses, real-time, time-of-click protection against malicious URLs.

Google uses its robust machine learning capabilities to detect suspicious logins and block most advanced types of spam. Note that Google also automatically scans every email attachment before a user downloads it in order to prevent spread of viruses.

7. Compatibility

Microsoft files can be uploaded to Google Drive, but a lot of features won’t be supported by Google and formatting will be lost as well. G Suite Sync for Outlook can sync your mail, contacts, calendar events, Outlook notes, and tasks between your Google profile in Outlook and your G Suite account in the cloud.

You can download Google Drive files (docs, spreadsheets, slides, etc.) to your desktop and easily edit them with Office apps.

8. Support

Both Google Apps and Office 365 offer 24/7 phone support in English and depending on the country, language can change. While email support is available for both products; Google provides additional support via live chat. You can also access forums to seek clarification, give feedback and request additional functionality.

9. Storage Options

All of the plans offered by Office 365 come with 1TB storage for each user, where as Google’s starter plan gives 30GB. Note that Google considers email storage as part of the 30 GB quota.

But, if you go for the G Suite Unlimited, storage-wise it’ll offer better solutions in comparison to all the plans offered by Microsoft. This will be really helpful if your company handles large audio/video files.

Bottom Line

If you are a small business (1-50 people) then go with G Suite.

Reasons to choose G Suite:

  • File storage: G Suite’s unlimited plan provides better value in terms of data storage
  • Scalability: You’ll be able to add unlimited users (the ‘Business’ plans by Office 365 have maximum limit of 300 users)
  • Collaboration: Google apps were built with a strong focus on collaboration
  • Usability: G Suite apps are easy-to-use and the loading time is also less in comparison to Office 365
  • Multi device: If your business uses various operating systems and devices, then Google is a better choice
  • Integration: Majority of third party apps offer native integration with G Suite, as Google has traditionally been developer-friendly

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Microsoft Office 365 Alternatives

Microsoft’s Office 365 is the latest cloud-based office suite that mimics the functionalities of their desktop software. It offers a document processor, spreadsheet, presentation, publishing, and email service. These apps are offered in a tiered pricing plan depending on the requirements of the buyer — starts from $6 per month per user ($5 in annual subscription) and goes up to $15 per month per user ($12.50 in annual payment). However, if you’re not interested in Microsoft solutions and looking for other options, there are good number of alternatives that offer similar features.

We have compiled the following suites by factoring in the pricing, feature set, and compatibility with Microsoft Office file types and formats. These alternatives are in no particular order.

G Suite by Google

Google apps were developed from scratch only for cloud-based collaboration. For example, Google Docs lets users make permanent changes in the file and provide feedback on the content in the “suggestion” mode (helps the author approve the final edits). Here are some of the advanced functionality offered by Google as part of the latest update:

  • Machine intelligence in Google Calendar to quickly find a time when invitees are free
  • Natural Language Processing in Google Sheets to come with automated analysis and visualization
  • Machine intelligence in Google Docs to automatically recommend related topics to learn more and insert images
  • Dynamic layout suggestions in Google Slides
  • Better file management and granular content ownership with a focus on team in Google Drive

It’d be really difficult to find apps that don’t claim to integrate with G Suite. Google’s integration with CRM, productivity and customer service software means you have many options. For example, TeamWave (Project management, CRM & HR software for small business) is fully integrated with GDrive, Google Hangouts, etc.

All of the plans offered by Office 365 come with 1TB storage for each user, where as Google’s starter plan gives 30GB. Note that Google considers email storage as part of the 30 GB quota. But, if you go for the G Suite Unlimited, storage-wise it’ll offer better solutions in comparison to all the plans offered by Microsoft. This will be really helpful if your company handles large audio/video files.

G Suite has straightforward pricing with two plans – $5/user and $10/user (monthly), which comes with security settings and admin control panel along with support via phone/email (24/7).

Open365

Open365 is the new name in the world of cloud-based office suites. It’s based on the excellent LibreOffice, a free open-source Micorosft Office alternative. That means users would feel like using LibreOffice in a web browser when they deploy Open365.

Since Open365 is primarily a full-fledged app suite running in the cloud, users get to access a lot more than what any other online office suite offers. Microsoft’s Office 365 has removed some features from its comprehensive offline suite. You won’t have any such problems with Open365 and LibreOffice. Open365 can be used to create and edit LibreOffice documents on a Windows, Mac, or Linux computer and access the documents from any machine without having to transfer them.

The focus is on documents but support goes beyond other widely used document formats such as docx, xls or pptx. Open365 supports an image viewer that supports all common image formats, and a media player to play audio and video content. The option to install Open365 on own server makes it useful for users who need complete control over documents.

In terms of convenience for everyday usage, Office 365 and even Google Drive seem better options at the moment.

iWork for iCloud

One of Apple’s not-so-known cloud-based office suite, iWork actually comes for free to anyone in the world. It doesn’t even mandate an Apple device to use the apps. All you need to do is use an Apple ID that can be created by anyone. It offers apps like Pages (document processor), Numbers (spreadsheets), and Keynote (presentation).

The most notable features are Microsoft Office compatibility, collaboration over the web, cloud storage and mobile compatibility. Although iWork application suite works best on a Mac with iWork installed on it, the browser version doesn’t really limit any feature. The biggest positive aspect is how well it works with Microsoft Office files – the formatting remains perfect, and Apple’s fonts actually make the outcome look better.

In spite of all these, iWork is only good for basic office suite usage. If you create complex Excel spreadsheets or want to write a university or enterprise level research paper, you would be better off with G Suite.

Thinkfree Office Online

Thinkfree’s online version comes with Word (document processor), Cell (spreadsheets) and Show (presentations). It allows users to create and edit rich documents via web browser and comes with collaboration for multiple users to edit the same document in real-time. Another important factor is its tight compatibility with Microsoft Word documents. The spreadsheet app allows usage of Excel formula and functions apart from re-calculation in real-time. Similarly the presentation app also offers rich animations like Microsoft PowerPoint. This suite is perfect for the users who prefer minimalistic apps as it features just several tools for office tasks. 


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