5 Google Analytics Calculated Metrics for Sales Leads

Google has released a new feature called ‘Calculated Metrics’ that lets users extend the existing set of metrics available in Google Analytics to create custom user-defined metrics. This is really important, as users do not need to take the data to another software for further analysis. Also Google Analytics can’t always find out the need of its users, […]

Power Your UX Research with Google Analytics

Combining user experience research with analytics brings in data driven approach to learn more about users, troubleshoot unanticipated problems and track goals. It doesn’t matter how well you have done your research for UX, you could always end up missing some use cases. It is important to optimize the design by getting feedback as soon […]