This week we’re featuring Open Ideas, a digital marketing agency based out of Spain. They equally weigh implementation of technology and its usage in actually growing the business of their clients. Open-Ideas offers plethora of services ranging from web designing, SEO, PPC, social media, app development to digital strategy formulation. Let’s learn more about them from Director General, Leonard Pera.
What’s the focus area of Open-Ideas? How did your business start? [LP] I was leading a commercial department in a big ICT multinational. Then the big crisis arrived and I was fired. I had to re-invent myself; so I created Open-Ideas with my partners so that we could help SMEs in improving their web presence. The idea was to mix technology and marketing.
In your experience, what are the key elements of a successful online marketing strategy? [LP] Clearly differentiate yourself from competitors, offer something unique and be market oriented. Most of our competitors are technology oriented, while the customers want someone who can help them in improving their business, i.e., the outcome should always be about adding business value to the client.
In the recent past, what is the smallest change you’ve made that had the biggest impact? [LP] Added Web TV service to our portfolio. Technologically it is nothing too complicated, but the acceptance rate from our customer has been great.
What are your goals for the company over the next 3-5 years? [LP]
Increase our footprint in Spain by getting into the regions where we don’t have any presence right now.
Significant increase in the number of our customer.
If you could go back in time to the first day that you started your business, what’s the one piece of advice you would give yourself [LP] Be aware of “bad customers”, the ones who have difficulties in paying their debts.
We’ve been fortunate to have some remarkable small business customers. We’ll be covering these companies in our spotlight series to celebrate their mission and share their experiences.
A report from CMO council claims that there has been tremendous growth in business volume and adoption of social media in the Southeast Asia, but this region is still lagging in terms of digital marketing maturity. YAcademy Asia, a company based out of Indonesia is trying to solve this problem by bridging the talent gap. Siannita Tjuwita, Senior Digital Marketing Consultant at Ydigital Asia shares her story.
What’s the focus area of YAcademy Asia? How did your business start? [ST] Yacademy is a young startup with a mission is to educate Southeast Asia with digital marketing knowledge. The business started with an insight from our sister company, Ydigital Asia – “there is a big supply and demand gap for talents with this specific skill”. The demand of experts is growing rapidly while there are not enough digital marketers within the area.
What do you think are the biggest challenges in adoption of digital strategy? What would you recommend to eliminate them? [ST] The biggest challenges in adoption of digital strategy is the mental block of the marketing team of the company that digital strategy is hard to adopt, while in fact it is not. You eat an elephant one bite at a time!
In the recent past, what is the smallest change you’ve made that had the biggest impact? [ST] Starting to accept projects that we didn’t think we could manage. Dare to take the challenge, solutions will come along as when you are doing your best.
What are your goals for the company over the next 3-5 years? [ST] We want to be not only the original, but the most fun and practical institution for learning digital marketing.
If you could go back in time to the first day that you started your business, what’s the one piece of advice you would give yourself? [ST] You will make mistakes and fail in projects, but then you will learn faster and surpass your competitor.