TeamWave Spotlight: Zysk Technologies

teamwave-customer-spotlight

This week, we have featured Zysk Technologies, a digital agency based out of Bengaluru, India. Their service portfolio includes web designing, social media marketing, SEO, web and mobile app development. Read on to learn more about their story, as told via founder and CEO, Varun Umesh.

zysk-technologies

What is the Focus area of Zysk Technologies? How did your business start?

[VU] At Zysk Technologies, we focus on developing top-notch web and mobile applications. Being brought up in a family of business people, entrepreneurship runs in my blood – I always dreamt of having my own venture. And about an year and a half ago, I knew it was time to turn my dream into reality. So, I took the leap of faith and that’s how Zysk was born.

In your experience, what are the key elements of a successful online marketing strategy?

[VU] I think one of the most important tools for online marketing is a good website. Having a professional and optimized website is a great way to make your first impression and also position your company for global exposure. Along with that, continuous content-generation would definitely fuel your online marketing.

In the recent past, what is the smallest change you’ve made that had the biggest impact?

[VU] Well, switching from writing tasks on Post-Its to using TeamWave has been the biggest positive change for us. TeamWave has brought about transparency and accountability, increasing the productivity of the team.

What are your goals for the company over the next 3-5 years?

[VU] I’d like to see Zysk as a Product company having a couple of successful products in the next 5 years. It may seem ambitious, at the moment, but we are a promising young team with a go-getter attitude, so I believe we can achieve it.

If you could go back in time to the first day that you started your business, what’s the one piece of advice you would give yourself?

[VU] Well, I would spend more time in preparing myself to handle clients who are not very sure about what they want. But I guess some lessons have to be learnt the hard way!

TeamWave Spotlight: Open-Ideas

teamwave-customer-spotlight

This week we’re featuring Open Ideas, a digital marketing agency based out of Spain. They equally weigh implementation of technology and its usage in actually growing the business of their clients. Open-Ideas offers plethora of services ranging from web designing, SEO, PPC, social media, app development to digital strategy formulation. Let’s learn more about them from Director General, Leonard Pera.

Open-ideas

What’s the focus area of Open-Ideas? How did your business start?
[LP] I was leading a commercial department in a big ICT multinational. Then the big crisis arrived and I was fired. I had to re-invent myself; so I created Open-Ideas with my partners so that we could help SMEs in improving their web presence. The idea was to mix technology and marketing.

In your experience, what are the key elements of a successful online marketing strategy?
[LP] Clearly differentiate yourself from competitors, offer something unique and be market oriented. Most of our competitors are technology oriented, while the customers want someone who can help them in improving their business, i.e., the outcome should always be about adding business value to the client.

In the recent past, what is the smallest change you’ve made that had the biggest impact?
[LP] Added Web TV service to our portfolio. Technologically it is nothing too complicated, but the acceptance rate from our customer has been great.

What are your goals for the company over the next 3-5 years?
[LP]

  • Increase our footprint in Spain by getting into the regions where we don’t have any presence right now.
  • Significant increase in the number of our customer.

If you could go back in time to the first day that you started your business, what’s the one piece of advice you would give yourself
[LP] Be aware of “bad customers”, the ones who have difficulties in paying their debts.