TeamWave Spotlight: Veritas Vision

Veritas Vision Social Initiative is a social enterprise that brings premium quality life-changing products to low-income people and communities in Nigeria to help them save money, save time and improve the quality of their lives. We sell products like Adjustable Focus Glasses, Improved Biomass Cookstoves, and Solar Lanterns, and we offer flexible payment plans and […]

Our First “Net Promoter Survey” – What we Learnt from 3000+ Users

This week we initiated the process of quantifying customer feedback via Net Promoter Score Survey. Every single feedback will help us to improve customers experience, measure the outcome of our product plan and benchmark ourselves against the best SaaS companies. Introduction to NPS The beauty of NPS lies in its simplicity. It is widely used because of its […]

Creating B2B Buyer Persona [Part 2]

This is the second and final part of the comprehensive guide to build a solid buyer persona. In the previous post we had discussed about importance of buyer persona and how to build the basic persona when you are just starting out. It covered the usage of sign up data, website analytics, social media properties […]

Creating Buyer Persona When You Are Just Starting Out

From this Google Trend graph, it is quite clear that in the past couple of years marketers have started showing interest in “Buyer Persona”. Interesting thing is that soon after the spike in search for “Content Marketing”, the search interest for “Buyer Persona” also took off. Probably attributed to the importance of “Buyer Persona” for […]