Veritas Vision Social Initiative is a social enterprise that brings premium quality life-changing products to low-income people and communities in Nigeria to help them save money, save time and improve…
This week we initiated the process of quantifying customer feedback via Net Promoter Score Survey. Every single feedback will help us to improve customers experience, measure the outcome of our product plan and…
This is the second and final part of the comprehensive guide to build a solid buyer persona. In the previous post we had discussed about importance of buyer persona and…
From this Google Trend graph, it is quite clear that in the past couple of years marketers have started showing interest in "Buyer Persona". Interesting thing is that soon after…