content marketing

Mastering the Art of Content Marketing: An In-Depth, Data-Driven Guide for Entrepreneur

Content marketing is no longer an optional strategy but a vital one for businesses. As per the Content Marketing Institute, 91% of B2B marketers employ content marketing to connect with…

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July 22, 2023

TeamWave CRM

Creating B2B Buyer Persona [Part 2]

This is the second and final part of the comprehensive guide to build a solid buyer persona. In the previous post we had discussed about importance of buyer persona and…

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March 15, 2016

General / TeamWave CRM

Creating Buyer Persona When You Are Just Starting Out

From this Google Trend graph, it is quite clear that in the past couple of years marketers have started showing interest in "Buyer Persona". Interesting thing is that soon after…

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November 12, 2015