Creating B2B Buyer Persona [Part 2]

This is the second and final part of the comprehensive guide to build a solid buyer persona. In the previous post we had discussed about importance of buyer persona and how to build the basic persona when you are just starting out. It covered the usage of sign up data, website analytics, social media properties […]

Creating Buyer Persona When You Are Just Starting Out

From this Google Trend graph, it is quite clear that in the past couple of years marketers have started showing interest in “Buyer Persona”. Interesting thing is that soon after the spike in search for “Content Marketing”, the search interest for “Buyer Persona” also took off. Probably attributed to the importance of “Buyer Persona” for […]