Creating B2B Buyer Persona [Part 2]
This is the second and final part of the comprehensive guide to build a solid buyer persona. In the previous post we had discussed about importance of buyer persona and…
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March 15, 2016
Creating Buyer Persona When You Are Just Starting Out
From this Google Trend graph, it is quite clear that in the past couple of years marketers have started showing interest in "Buyer Persona". Interesting thing is that soon after…
November 12, 2015