Should Agencies Focus Only on Emotions for Advertising?

It is a generally accepted norm by advertisers to focus on creation of emotional connection with people. But the most important thing to understand here is the primary cause behind the significance of emotional response and the factors that triggers it. We all feel sad when when we come across a depressing story and tend to smile in case of a […]

Brand Personality: The Dark Horse of Startups

A brand is the biggest asset that any company can own. Branding is not just about a beautiful logo, a snazzy tag line or a great story – its purpose is to convey what does the company stand for, what is the message and why should one buy into it. But in startups things are […]