Top 25 SEO companies in Australia

Top 25 Search Engine Optimisation Agencies in Australia – 2017

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  1. CKY Media

CKY Media was founded in 2002 and currently run by 45 employees. The most notabled clients include Great Circle Design, Weststone WA, Caravan Curtains, Skyhigh Training, Total Tint Solutions. With 89% client retention rate they primarily offer Search Engine Optimization and Pay Per Click management.

2. WME

WME was established in 2008 and today, it’s one of the most renowned agencies in Australia. They have several reputed clients such as G1X, Fast Printing, Gowning Street, etc.  Famous publications like Sky News and Business Insider, Financial Review have also covered them.

3. ThinkBIGsites.com

ThinkBigsite has been around since the year 2007, and they have positioned themselves one of the cutting edge SEO companies in Australia. Some of their famous clients include Extreme Group, redbeam, MeetingBbridge, etc. Apart from SEO, they also deliver PPC and designing services.

4. Dornan Digital

Dornan Digital was founded in 2011 and now it operates as a growth-driven SEO agency based out of Melbourne. As one of the country’s top SEO agencies, they are experienced in consulting & growing Australia’s best brands. Western water, PG Energy and Morning Water are some of their most notable clients.

5. Newpath WEB

Newpath WEB takes an easy to understand, sensible approach to SEO & PPC. They work with brands of any size, and client base ranges from the smallest of companies through to the likes of Coke, McDonalds and Yellow Pages.

6. Foxtail Marketing

Foxtail marketing has made some serious waves in past few years since its inception in 2013. They are certified Google partners and accrediated by Bing ads. Also, note that they were featured by reputed media outlets like Entrepreneur and Forbes.

7. SEO Digital

SEO Digital was established in 2016 and their incredible service staff and technicians have ensured a retention rate of 91%. They have worked with clients from various domains including personal fitness and legal.

8. Boostability

The company started operating in the year 2009 and since then they have been able to provide top notch services to their clients. They have over 500 employees based throughout Silicon Slopes in Lehi, Utah, and satellite locations in Amsterdam, Berlin, Melbourne, and Sydney. With over 17,500 clients throughout the United States, Canada, United Kingdom, Germany, Australia, and New Zealand, Boostability has been awarded as one of Inc. Magazines Fastest Growing Companies.

9. WhitehatAgency

Since it’s establishment in 2013, Whitehat Agency has helped over 400 businesses with their digital strategy, including the Starlight Children’s foundation and Basketball NSW. Whitehat’s experienced team create and execute digital strategies that deliver results for small, medium and large businesses.

10. VJG Interactive

VJG was established in year 2006, and their clients include companies like Shahrooz, Cranium Creations, Uniglobe and more. They have also won several awards from companies like Microsoft, Yahoo and Treehouse.

11. WebiMax

Since 2008, the company WebiMax has shown it’s excellence in the SEO for companies like Berkshire Hathaway, DTZ, AVNET and more. They were also featured by famous publication such as Forbes and Inc.

12. Click Creative

With the introduction of Click Creative since 2003, the company has helped many companies to enhance the online presence and online reputation. They are a completely service oriented digital agency specializing in web design as well as development and online marketing.

13. Twilx Web Solutions 

Twilx web solutions offers services ranging from search engine submission, search engine optimisation, website performance enhancement, reporting, link building to site audit and traffic generation.

14. Customer Magnetism

Founded in 2000, CM has grown from a small SEO company into a full-service digital and social marketing agency. They serve several reputed clients such as Volvo, GAF, FxPro, Lawyers.com and more. Whether the website is new or old, they make sure it rests on a solid SEO foundation while providing UX and CRO services to turn visitors into customers.

15. SEO Cycle

SEO  Cycle was established in 2012. They are a New South Wales-based SEO company offering web design, website development, SEO and Internet Marketing, and related web marketing services.

16. Synergy Digital

Synergy Digital started operating in 2016 with a true Omni-Channel vision focused on synergising client’s different digtial assets to provide an effective and integrated SEO solution. Their services include  website development, online marketing, search engine optimisation, system integration, and omni-channel consulting.

17. Online Circle Digital

Online Circle Digital is an independent digital agency with over a decade’s experience. They have developed their own proven methodology, their own software and a digital education program for their clients (Digital Academy). Clients include Vicinity Centres, Australian Paper, Mercedes Benz, BiC (Bic Bright Futures), Everyday Delicious Kitchen, Cadbury Kitchen, Epworth and more. They were featured by famous media outlets like News.com.au, Sky News, The Daily Telegraph, etc.

18. SearchengineXperts

This company was formed in 2009 and work with reputed clients such as Toyota, Groupon, Ariston, eSold and more. They have also been certified by Google and Microsoft for their advertising campaigns.

19. Amplified Digital

Amplified digital was established in 2003 and now they have become a full service agency that is mainly focused on delivering results through high-impact digital marketing, creative services and  consulting. They have worked on diverse domains right from real estate, automobile to travel and restaurant.

20. WebsitesEssentials

Websitesessentials provides cutting edge SEO services and works with clients such as RSL, TradeCar, Morgan & Walker Motorcycle and more. They are also certified by Google and Microsoft for ad operations and have won multiple awards for SEO services.

CKY Media was established in 2002 and currently run by 45 employees. Major clients includes Great Circle Design, Weststone WA, Caravan Curtains, Skyhigh Training and Total Tint Solutions,

21. The LAD

Founded in 1999, The LAD is a full service Melbourne digital agency for small business – from web design to on-going maintenance, promotion in Google and monitoring results (i.e. sales). They are a premium Google partner and work with clients such as Hyundai, Grassports, Medialinks, etc.

22. Per Square Media

Per square media was formed in 2003. Currently they offer complete services in SEO and website development. They have partnered with Microsoft, Compuware, apple, salesforce and other reputed companies to provide services to clients such as Santos, JMC, United and more.

23. DEJAN SEO

DEJAN is an Australian search marketing company with worldwide recognition (by Forbes, CBS, Moz and more) for marketing excellence and innovation. They specialise in technical and strategic SEO (search engine optimisation) solutions designed to drive traffic and sales to local business, e-Commerce and corporate websites. With unmatched research capabilities their team delivers business intelligence that goes beyond standard data sets.

24. iEnhance

This company was founded in 2008 and since then they have been offering holistic approach for the digital strategy. From the website design to marketing, backed by solid Search Engine Optimisation techniques, they work in several verticals. Note they are Google’s certified agency partner.

25. R.A.W

Ready Aim Web offers services for $690 per month fee without any extra charges. They have won awards from Australian Business Quality Awards and Ernst & Young and more. They were featured in popular media outlets such as TechCrunch, Mashable, Inc., Forbes and Entrepreneur. Clientele includes brands like TSM, Sun Connect, Cinemise and more.

This list is in no particular order.


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Should Agencies Focus Only on Emotions for Advertising?

pablo (7)It is a generally accepted norm by advertisers to focus on creation of emotional connection with people. But the most important thing to understand here is the primary cause behind the significance of emotional response and the factors that triggers it.

We all feel sad when when we come across a depressing story and tend to smile in case of a pleasant one. This has also been proved by the controversial experimentation by Facebook. For the uninitiated – Facebook manipulated the news feed of close to 700,000 users to see if the overall tone of their news-feed (positive/negative) had any effect on the tone of subsequent posts made by them. Result showed that the users were posting positive posts after getting exposed to positive news-feed and negative posts when their news-feed had negative vibes. This kind of emotional response helps brands to establish a strong connection with the consumers. The whole art & science of gauging sentiments evoked by the content, staying relevant to the target audiences, creating emotive messages are done to get a better brand recall at the point-of-purchase and eventually a positive ROI.

Emotions: Far and Wide

Most of the times, we tend to say that an emotional response is induced by an ad whenever any one of the following is felt: fear, anger, sadness, joy, disgust, trust. It can be a dancing baby, some old memories or a playful puppy. But it would be safe to say that everything that comes across us triggers some form of emotional response and that applies to ads as well. Hence emotions play far more crucial role than we actually perceive. Emotions are created mostly on the basis of mental representation of past experiences, and there are no preset emotional responses that are consistent and specific to one emotion or another. If there is something absolutely new for us, subconsciously we will first try to associate with existing experiences. When that fails, our conscious mind will take the charge to understand the scenario and direct our subsequent response.

The experiences which are quite general and invoke disgust or anger are the ones which won’t have lasting effect and in fact they will drive us away. At the same time we’re attracted towards feelings related to happiness. And it is notable that the experiences related to fear and happiness are the ones which leave a deep-rooted impression.

Tapping into Persistent Memory

Quite often advertisers avoid going into fact-based value proposition and run campaigns hoping that it’d create “emotional” connection. They want to strike the right chord and make the target audience empathize with the scene shown in the ad. Once the viewer is done with the ad, the advertiser expects to evoke strong emotional responses like happiness, shock, amusement etc. The trick here is to etch that response in the mind of the consumer and unleash the full potential of such emotions via rational thinking; finally influence the decision making.

Rational or logical thinking done by the consumer is centered around the functional benefits provided by that product. That can be done by showing elements of the product features, cost etc. The claim is reinforced by the brand by displaying the proof. Acceptable evidence and rational arguments are used to ensure that the target audience takes conscious effort to evaluate and process the information.

A car manufacturer can focus on the mileage and pricing to influence consumers who are looking for cost-efficient car. FMCG product might look at the facts related its cleaning ability. Here is an example of Ariel Prozim 2 – a kit containing a fabric piece, paints (to create stains) and sample of Ariel Prozim 2 was sent to opinion leaders to prove that it can remove the stains which are normally impossible to get rid of.

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The Journey: Functional to Emotional

Some of the brands have mastered the art of delivering emotional value. For example, Coca-Cola is well known for consistently associating their brand with happiness. Right from videos, billboards, vehicle wraps, digital content (10-step happiness guide) to social media campaigns (#happiestselfie contest), they have covered all of the consumer touch points. By enabling the consumers to find happiness in the context of the Coke, they have made sure that consumers will form a strong association of joyful emotion with the brand.

The Ultimate Goal

The most successful advertising campaigns have one common element – they all make  us closely look at the promise fulfilled by the brand by giving a favorable experience. The emotional aspect will be ingrained in what the brand has been delivering over a long period of time. Thus, established brands like Coca-Cola and Starbucks have moved to a stage where they can afford to not show the functional benefits.

Starbucks did a campaign called “Meet Me at Starbucks” and the video given below is a part of that campaign. It is centered around a deaf woman in Honolulu who told that she couldn’t connect with others during conversations until she came to know about a group of deaf friends who held meetings at a local Starbucks.

A new brand’s ultimate goal might be to get into the delivery of “emotional benefits”, but to do that they still  need to prove the delivery of “functional benefits”.

Conclusion

We need to understand that emotional and rational appeals go hand in hand. Although the emotional connection will be able to create some form of response, a rational connection will be required to give the last mile push and unleash the full potential of emotion. This will truly help people to be cognizant of the brand choice and make them satisfied with their final decision. If the piece of advertising is only focused on creating some form of emotion, then the question remains – whether it will ever be able to help the consumers take a conscious decision?

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