Combining user experience research with analytics brings in data driven approach to learn more about users, troubleshoot unanticipated problems and track goals. It doesn’t matter how well you have done…
A brand is the biggest asset that any company can own. Branding is not just about a beautiful logo, a snazzy tag line or a great story – its purpose…
Our landing page, soliciting BETA users went online in JUNE. The last four months have been a roller coaster ride and now we have come to a new phase: releasing…
Well, not quite, but you get the point, don't you? This is the first update since our beta launch back in September, and it is big. New features; bug fixes;…
Software-as-a-service (SaaS) companies are very different from Enterprise software companies. Successful SaaS companies have reinvented the “business of software” by replacing the expensive enterprise sales model with end-user centric marketing,…
From this Google Trend graph, it is quite clear that in the past couple of years marketers have started showing interest in "Buyer Persona". Interesting thing is that soon after…
The WORST technology predictions of all time ... 1876: “This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication.” — William Orton, President of Western…
In this infographic we present the top 10 statistics and facts on digital marketing, sourced from research reports.
Singapore's strategic location and business friendly policies has made it one of the World's most successful economies. In order to support traditional as well as new businesses, a large number…
Many businesses going online lack expertise in the digital medium, and therefore rely on digital agencies. Unfortunately, most engagements do not meet expectations and clients feel let down by their…