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The Essential Glossary: 80 Digital Marketing Terms You Should Know

Digital marketing is a dynamic and ever-evolving field, brimming with its own unique jargon and abbreviations. For those new to the industry or even seasoned professionals, the sheer volume of acronyms can be overwhelming. To help you navigate this complex landscape, we’ve compiled a comprehensive list of 80 essential digital marketing terms.

Before we delve into the list, it’s important to understand what an acronym is. An acronym is a term formed from the initial letters of a phrase or a group of words, often used as an abbreviation. For instance, SEO stands for Search Engine Optimization. It’s worth noting that every industry, including digital marketing, has its own set of unique acronyms and abbreviations.

Whether you’re an aspiring digital marketer, a business owner looking to understand the digital landscape better, or a seasoned professional wanting to brush up on your terminology, this list is for you. So, let’s dive in!

  1. Mktg: Short for Marketing, the process of promoting and selling products or services.
  2. AIDA: Stands for Attention, Interest, Desire, Action – a model that outlines the customer’s journey towards making a purchase.
  3. BANT: An acronym for Budget, Authority, Need, Timeline – a framework used to qualify potential customers.
  4. BR: Bounce Rate, the percentage of visitors who leave a website after viewing only one page.
  5. CMO: Chief Marketing Officer, the executive responsible for overseeing a company’s marketing strategies.
  6. COS: Content Optimization System, a tool used to improve the quality and relevance of website content for better user experience.
  7. CPA: Cost Per Action, an online advertising model where the advertiser pays for a specified action like a click, impression, or sale.
  8. CPL: Cost Per Lead, the total cost incurred by a company to generate a lead.
  9. CR: Conversion Rate, the percentage of website visitors who complete a desired action.
  10. CRO: Conversion Rate Optimization, the process of improving the percentage of website visitors who complete a desired action.
  11. CTA: Call to Action, a prompt on a website that tells the user to take some specified action.
  12. DM: Direct Mail/Direct Message, a method of communication that is only visible to the sender and the receiver.
  13. PR: Public Relations, the practice of managing the spread of information between an individual or an organization and the public.
  14. PV: Page Views, the total number of times a specific page on a website has been viewed.
  15. QR Code: Quick Response Barcode, a type of matrix barcode that is machine-readable and contains information about the item to which it is attached.
  16. RT: Retweet, the act of sharing someone else’s tweet on Twitter.
  17. SEO: Search Engine Optimization, the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
  18. SM: Social Media, websites and applications that enable users to create and share content or participate in social networking.
  19. SMM: Social Media Marketing, the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
  20. UI: User Interface, the point of human-computer interaction and communication in a device.
  21. URL: Uniform Resource Locator, the address of a resource on the Internet.
  22. UV: Unique Visitor, a person who visits a website more than once within a specified period of time.
  23. UX: User Experience, the overall experience a user has while interacting with a website or application.
  24. B2B: Business to Business, a type of transaction that occurs between two businesses.
  25. B2C: Business to Customer, a type of transaction that occurs between a business and a consumer.
  26. CMS: Content Management System, a software application that allows users to build and manage a website without needing to code it from scratch.
  27. CRM: Customer Relationship Management, a strategy for managing a company’s relationships and interactions with customers and potential customers.
  28. GA: Google Analytics, a web analytics service offered by Google that tracks and reports website traffic.
  29. KPI: Key Performance Indicator, a measurable value that demonstrates how effectively a company is achieving key business objectives.
  30. MAP: Marketing Automation Platform, a software that helps automate repetitive marketing tasks.
  31. RSS: Rich Site Summary, a type of web feed that allows users to access updates to online content in a standardized format.
  32. PPC: Pay Per Click, an online advertising model where the advertiser pays a fee each time one of their ads is clicked.
  33. CPC: Cost Per Click, the amount an advertiser pays a publisher for each ad click.
  34. CTR: Click Through Rate, the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
  35. ABC: Always Be Closing, a sales strategy reminder to always be in the mindset of closing a deal.
  36. AE: Account Executive, a person who is responsible for managing a particular customer’s account.
  37. AM: Account Manager, a person who is responsible for the management of sales and relationships with particular customers.
  38. ARPA: Average Revenue Per Account, a measure of the revenue generated per account, typically calculated on a monthly or yearly basis.
  39. BDR: Business Development Representative, a role within a sales team that is responsible for driving lead qualification and lead generation activities.
  40. CLTV: Customer Lifetime Value, a prediction of the net profit attributed to the entire future relationship with a customer.
  41. COB: Close of Business, often used to denote the end of the trading day in financial markets.
  42. CX: Customer Experience, the perception a customer has of a brand or business based on their interactions.
  43. FAB: Features, Advantages, Benefits, a selling technique where the seller highlights the features, advantages, and benefits of a product or service.
  44. ICP: Ideal Customer Profile, a description of a customer that would get the most value from a product or service and provides value to the company in return.
  45. ILV: Inbound Lead Velocity, a measure of the growth rate of leads coming into a business.
  46. MOM: Month over Month, a method of evaluating two or more measured events to compare the results of one period with those of a previous period.
  47. MQL: Marketing Qualified Lead, a lead judged more likely to become a customer compared to other leads based on lead intelligence.
  48. SLA: Service Level Agreement, a commitment between a service provider and a client regarding the standard of service.
  49. ROI: Return on Investment, a measure used to evaluate the efficiency or profitability of an investment.
  50. AOV: Average Order Value, the average amount spent each time a customer places an order on a website or mobile app.
  51. AR: Augmented Reality, an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information.
  52. AS: Article Submission, the process of submitting high-quality articles related to your business or website to high-quality and relevant websites or directories.
  53. BH: Black Hat, refers to a hacker who violates computer security for personal gain or maliciousness.
  54. BL: Backlink, a link from one website to another. They are important for SEO because they signal to search engines that another resource finds your content valuable enough to link to it.
  55. CAPTCHA: Completely Automated Public Turing Test to Tell Computers and Humans Apart, a type of challenge-response test used in computing to determine whether the user is human.
  56. CF: Citation Flow, a metric used in SEO to define the link influence of a particular URL based on how many sites link to it.
  57. DFO: Data Feed Optimization, a process of ensuring that a product data feed is accurate, up-to-date, and fully optimized to improve product visibility and performance.
  58. DKI: Dynamic Keyword Insertion, a feature provided by Google Ads that dynamically updates your ad text to include one of your keywords that matches a customer’s search terms.
  59. DLR: Deep Link Ratio, a measure of the number of deep links to a website compared to the total number of backlinks it has.
  60. DMoz: Directory Mozilla, an open-content directory of World Wide Web links.
  61. DMP: Data Management Platform, a centralized computing system for collecting, integrating, and managing large sets of structured and unstructured data from disparate sources.
  62. DNS: Domain Name System, the system by which Internet domain names and addresses are tracked and regulated.
  63. DR: Domain Ranking, a ranking system developed by SEO tools that predicts how well a website will rank on search engine result pages.
  64. DS: Directory Submission, the process of submitting your website to a web directory.
  65. EPM: Earnings per Month, a measure of how much a business earns in a month.
  66. ESP: Email Service Provider, a company that offers email services.
  67. FBML: Facebook Markup Language, a markup language that allows for the embedding of HTML in Facebook.
  68. FTP: File Transfer Protocol, a standard network protocol used for the transfer of computer files between a client and server on a computer network.
  69. GAS: Guaranteed Article Submission, a method of article marketing that guarantees the inclusion of your articles in the directories you submit to.
  70. GIS: Google Image Search, a search service owned by Google that allows users to search the Web for image content.
  71. GWT: Google Webmaster Tools, a free service offered by Google that helps you monitor and troubleshoot your website’s presence in Google Search results.
  72. GYM: Google, Yahoo, MSN, a term used to collectively refer to the three most popular search engines.
  73. H1: Level 1 Heading Markup, the most important heading tag in HTML, typically used for a page’s title.
  74. H2: Level 2 Heading Markup, the second most important heading tag in HTML, typically used for subheadings.
  75. Href: Hypertext Reference, an attribute used in HTML to specify the URL of a linked resource.
  76. IBL: Inbound Links, links coming to your website from another website.
  77. IM: Internet Marketing, the practice of promoting a product or service over the internet.
  78. IP: Internet Protocol, the principal communications protocol in the Internet protocol suite for relaying datagrams across network boundaries.
  79. ISP: Internet Service Provider, a company that provides access to the internet.
  80. LB: Link Building, the process of acquiring hyperlinks from other websites to your own.

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