TeamWave Spotlight: Zysk Technologies

teamwave-customer-spotlight

This week, we have featured Zysk Technologies, a digital agency based out of Bengaluru, India. Their service portfolio includes web designing, social media marketing, SEO, web and mobile app development. Read on to learn more about their story, as told via founder and CEO, Varun Umesh.

zysk-technologies

What is the Focus area of Zysk Technologies? How did your business start?

[VU] At Zysk Technologies, we focus on developing top-notch web and mobile applications. Being brought up in a family of business people, entrepreneurship runs in my blood – I always dreamt of having my own venture. And about an year and a half ago, I knew it was time to turn my dream into reality. So, I took the leap of faith and that’s how Zysk was born.

In your experience, what are the key elements of a successful online marketing strategy?

[VU] I think one of the most important tools for online marketing is a good website. Having a professional and optimized website is a great way to make your first impression and also position your company for global exposure. Along with that, continuous content-generation would definitely fuel your online marketing.

In the recent past, what is the smallest change you’ve made that had the biggest impact?

[VU] Well, switching from writing tasks on Post-Its to using TeamWave has been the biggest positive change for us. TeamWave has brought about transparency and accountability, increasing the productivity of the team.

What are your goals for the company over the next 3-5 years?

[VU] I’d like to see Zysk as a Product company having a couple of successful products in the next 5 years. It may seem ambitious, at the moment, but we are a promising young team with a go-getter attitude, so I believe we can achieve it.

If you could go back in time to the first day that you started your business, what’s the one piece of advice you would give yourself?

[VU] Well, I would spend more time in preparing myself to handle clients who are not very sure about what they want. But I guess some lessons have to be learnt the hard way!

TeamWave Spotlight: Human Creative Group

teamwave-customer-spotlight

This week our spotlight is on Humans Creative Group, a creative agency located in Rio de Janeiro, Brazil. Specialization includes visual communication, branding, user experience, web and mobile app development. That said, they are quite unique in their approach to projects and clearly differ from other agencies. Read on to learn more about their story, as told via co-founder and creative director, Raul Queiroz.

What’s the focus area of Humans Creative Group? How did your business start?

[RQ] We are kind of a digital agency, but not a regular one. We don’t sell a site, app, brand or campaign ordinarily. We are focused in selling three main pillars of work:

  • Innovation: we develop any kind of technology, new way to sell, new positioning for companies.
  • Renovation: we embrace new businesses, we help new entrepreneurs and we help companies to work with a new way or new vision of segment.
  • Transformation: we embrace jobs that are intended to change the world or society in some way.

Our business started in 2013 with 3 others partners of different areas (currently two) who searched for a new vision of creative market in Brazil, mainly in Rio de Janeiro.

In your experience, what are the key elements of modern web design?

[RQ] Modern Web Design must be responsive, index-able and focused on user experience.

In the recent past, what is the smallest change you’ve made that had the biggest impact?

[RQ] We have a project named ‘Música na Estrada’ (Music on the Road) that works on social inclusion of the smallest cities of North Brazil through classical music, in principle. When we started working on that, three years ago, the project had been to 5 cities and reached less than 1,500 people. Since then, it has become a Festival with 24 presentations within 6 states and reached more than 12,000 people.

What are your goals for the company over the next 3-5 years?

[RQ] We don’t have regular goals like other companies and we are not focused on earning a pile of money, awards, or other things like that. Here in Brazil we have a quote, “Money brings happiness” and we don’t know about that. We want to prove that happiness can bring anything, including money.

If you could go back in time to the first day that you started your business, what’s the one piece of advice you would give yourself?

[RQ] Don’t be impulsive and don’t get thrilled with big projects for big companies at the beginning of the business. Always put planning first.

TeamWave Spotlight: Open-Ideas

teamwave-customer-spotlight

This week we’re featuring Open Ideas, a digital marketing agency based out of Spain. They equally weigh implementation of technology and its usage in actually growing the business of their clients. Open-Ideas offers plethora of services ranging from web designing, SEO, PPC, social media, app development to digital strategy formulation. Let’s learn more about them from Director General, Leonard Pera.

Open-ideas

What’s the focus area of Open-Ideas? How did your business start?
[LP] I was leading a commercial department in a big ICT multinational. Then the big crisis arrived and I was fired. I had to re-invent myself; so I created Open-Ideas with my partners so that we could help SMEs in improving their web presence. The idea was to mix technology and marketing.

In your experience, what are the key elements of a successful online marketing strategy?
[LP] Clearly differentiate yourself from competitors, offer something unique and be market oriented. Most of our competitors are technology oriented, while the customers want someone who can help them in improving their business, i.e., the outcome should always be about adding business value to the client.

In the recent past, what is the smallest change you’ve made that had the biggest impact?
[LP] Added Web TV service to our portfolio. Technologically it is nothing too complicated, but the acceptance rate from our customer has been great.

What are your goals for the company over the next 3-5 years?
[LP]

  • Increase our footprint in Spain by getting into the regions where we don’t have any presence right now.
  • Significant increase in the number of our customer.

If you could go back in time to the first day that you started your business, what’s the one piece of advice you would give yourself
[LP] Be aware of “bad customers”, the ones who have difficulties in paying their debts.