How to Take Your SaaS Sales to the Next Level with User Onboarding

Your customers’ first experience is absolutely important. Here’s how to make it count.

What happens when a user signs up for your platform or product?

Many SaaS companies think that — the moment after they sign up is when they’ve “won” the user.

In reality, 50-60% of SaaS users will open an app once and never log in again.

For most companies, especially SMEs, there are two essential milestones that need to be reached before a customer can reach their full value potential:

  • The moment a customer signs up for your service, and…
  • The moment a customer achieves their first “success” with your service.

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In the graph above, you can see a disproportionate amount of your customer churn will take place between (1) and (2). That’s the point where your users drop your product because they get lost, don’t get something, don’t get value from the service, or simply lose interest.

In order to decrease that opening churn, smart companies focus on user onboarding: the process by which you help a customer go from stage 1 to 2 as fast and smooth as possible and win you higher customer retention and more satisfied customers.

The Basic

We have a simple question.

After you’ve done the hard work of getting a person to your site for the first time, how many get to the experience you wanted?

Yes, We’re talking about that hard to pin down the feeling of core product value – the “aha moment.”

There are growth specialists/experts, who’ve spent thousands of hours learning how we all can be made active through usability and A/B tests of copy, design, and UX.

While that canvas of work that we all enjoy is available at all times, as we get used to the great products we use every day, we lose what it takes to get us on board.

Onboarding is the process of getting a new user to a must-have experience, and a set of best practices to get them active. Good onboarding involves a mix of selling, educating and using your product. 

In this article, we’re looking at 8 tips for users onboarding to get an idea on where their own onboarding process may be lacking and could use some clever optimization.

8 User Onboarding Tips

1- Consider your customer: Set expectations

Define and prioritize your goals for what you want the user to accomplish. Show your customers exactly where they are in the user onboarding process and how much they have left to go through the endowed progress effect. Make your users more motivated to finish with every step that they take.

For example, look at how Evernote does this to help users set up their account, with a progress meter showing them what they can expect to be doing throughout the onboarding process:

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2-  Don’t Overwhelm New Customers

SaaS companies often become so excited about the possibilities of their product that they feel like they need to show their customers everything the second they sign up for our product. Rather, businesses should focus on taking a step back and think about what their most successful customers did when they first joined their product.  

To avoid overwhelming new users, make every step in the process as simple as possible. Has the most limited amount of friction possible. If you have an engine of growth in the onboarding, avoid it. If you have a request for social shares in the onboarding, avoid it. If you have an email opt-in or a “special offer” from the user onboarding, avoid it.

For example, Dropbox could tell their new users to “upload all of their files,” rather, their onboarding flow requests the user to upload a single file:

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3- Know your customers

You should also understand what success means to your customers. Give a sample of the real-life value of your products that you offer, rather than as an external experience stapled on long after the “real product” has been completed.

All users are different, so you need different skills, different needs. Users respond differently depending on the simplicity or complexity of the product and the onboarding process. 

The most certain way to understand customer-defined success is simple: Ask the customer.

That’s what TeamWave, one of the best CRM for small businesses, does with their very first onboarding email that every new user receives:

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Building relationships with users like this will help you improve your onboarding process today and over the long term as your user’s needs change.

4- Get to the “ah-ha” moment ASAP

As a SaaS business owner, one of the most influential things you can do when a user signs up is to provide immediate value. Help your new customer understand the value of your product as soon as possible. 

While it might take time to fully onboard a customer, it is possible to enable them to succeed with the software quickly. This is easier than it sounds. This can be in the form of a small feature that is easy or fun to use like generating a report, creating an invoice or sending a text message. 

If the user is successfully using a few features of the product within the first few minutes of the onboarding process, they will be more inclined to spend the time needed to learn the full platform. However, the most important thing is not the value of the particular feature but the experience for the user to feel successful and build some confidence that they can use the product.

5- Ask What You Need Not What You Want

Do you really need your user’s debit/credit card from day one?

Do you really need your customer’s last name?

Or their email id?

You may have a valid reason for needing this information, but how discreetly have you thought through all of the info that you asked for in your onboarding flow?

Why do you want your user’s last name? If it doesn’t give value to you, think about not asking for it. Every bit of information that you ask for is another level for the user to complete, and every level is a possible abandonment point.

6- Behavior-based communications

Gone are the days of sending emails based solely on the number of days customers have been trial users. 

Forget your 10-day trial – users onboard and convert based on behavior. 

Based on research, here are some facts and figures to prove the above point:

  • 80% of SaaS sales conversions happen in the first 40 days. This is true regardless of whether it is a 15-day trial, 30-day trial, or freemium offering.
  • 50% of all SaaS sales conversions will happen AFTER the trial ends.
  • SaaS companies that rely on the trial and as a primary conversion trigger are missing opportunities.

However, there is no “best” way to onboard because customers convert at different moments. Our recommendation is to transform customers based on behavior instead of an imperious X-day trial. This is easier than it sounds:

  • Give early conversion incentives for users who get value sooner.
  • Try to close qualified trial users up to 6 months after the trial ends. 
  • Timed trials are excellent for creating a conversion incentive, but start them once customers get value from your service – Also, don’t rely on an X-day trial for all of your customers.
  •  Use exit intent technology to collect feedback for the time users have.

7-  Show Off the Platform

Many businesses use mediums like videos/guides as a way to walk new customers through a product.

For example, take Trello for instance, it has an onboarding guide with cards that both the show and tell the customer how things work.

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If you have features in your platform that you can use to both show and tell, doing so can be an excellent way to explain and bolster the value of your product at the same time.

8-  Measure

Onboarding is about the experience of doing business with you. Analyzing the data is crucial when looking at whether your current customer onboarding is successful and in figuring out where it needs improvement. 

Most customers don’t come back after the first session, so metrics are crucial to ensure you keep investing time to help users find value and have them return. 

Bottom Line

The onboarding process is hard. It is a delicate balance between hand-holding users and naturally allowing them to realize the value of the service or the product. SaaS teams who have effective user onboarding flows are constantly testing and improving them. 

Make sure you’re obtaining enough data to have complete visibility over your customers’ progress toward success. Continue to look at your onboarding flow critically from your customer’s perspective and refine, analyze your data, refine, analyze your data, refine…

To learn more about user onboarding best practice check out this resource

 

Best Web Hosting for Small Businesses

In order to do a job efficiently, small businesses tend to balance the need to obtain better tools and services against the budget which forces them to pick and choose. However, there are some domains where it’s impossible to cut corners or find savings, but others serve excellent possibilities to reduce expenses while obtaining top services. When it comes to finding the best web hosting for small businesses, you don’t have to sacrifice quality for savings.

It’s worth noting that there are hundreds of web hosting providers clamoring for your dollar. Most web services are primarily targeted at home users and don’t have the power that businesses need. However, there are also some great web hosting services around that understand exactly what small businesses need.

In this article, we’ve broken down the best options to give you a definite idea of where a web hosting provider’s strengths lie, and what’s most important to you.

Also see: TeamWave.com – Integrated CRM, Project Management & HR platform.

Best Web Hosting for Small Businesses

A2Hosting – Fastest Shared Web Host

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A2 Hosting is one of the fastest shared web hosting that provides high-quality solutions and its excellent benefits make it stand out from its bigger competitors. It offers fast, reliable hosting services with 336ms average load time.

A2 Hosting also gives users an integrated Git Repository, as well as FTP accounts and integrations. It provides an exceptional experience for novice and advanced users.

Pricing: Starts from $3.92/mo

Pros

  • Fast Load Time
  • Quick and Efficient Support
  • Robust hosting packages for popular CMS’s
  • Free Site Migration

Cons

  • Not every plan has a Windows server option
  • Restrictions on Cheapest Plan
  •  Initial setup can be daunting—especially for beginners.

HostGator Cloud – Unlimited Hosting 

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Packed with features, HostGator offers its users unlimited bandwidth, storage space, and email accounts. It is one of the most popular web hosting providers that offer a wide range of useful plans for consumers and small businesses.

If you decide to transfer your website to one host from another, you can do it easily with Hostgator with its free site migration. It also allows you to opt Windows or Linux once you move up to VPS or dedicated servers.

Pricing: Starts from $2.99/mo

Pros

  • Outstanding Uptime
  • Unlimited Email Accounts
  • No Bandwidth/Storage Limit
  • Free Site Migration

Cons

  • No Windows-based VPS hosting.
  • Higher Renewal Cost
  • A confusing number of hosting packages.

DreamHost – Best for Web Developers

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With more than 400,000 active customers, DreamHost links affordable prices with a huge assortment of tools to present well-rounded basic and advanced plans.  It provides unlimited bandwidth, emails, SFTP users or MySQL databases.

DreamHost is a strong all-round package. Its new easy website builder tool makes hosting more welcoming to beginners as well. DreamHost also contributes to opensource initiatives.

Pricing: Starts from $2.59/mo

Pros

  • Unlimited Bandwidth
  • Strong Security Features
  • Unlimited Data Transfers
  •  97-Day Money Back Guarantee

Cons

  • No cPanel
  • No true reseller hosting plans
  • No telephone support

Hostinger – Cheapest Web Hosting

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With over 29 million customers, Hostinger is one of the most affordable web hosting services with prices starting at $0.80/mo. It manages to blend their cheap pricing with plenty of features and tools, augmenting both with fast and knowledgeable support.

Hostinger also has cheap VPS packages with a starting price of $3.95. However, some major add-ons such as priority support and SSL certificate aren’t included in the basic plans which will set you back some more money.

Pricing: Starts from $0.80/mo

Pros

  • Cheapest Plan
  • FREE Domain Name
  • Intuitive drag-and-drop website builder
  • Unlimited bandwidth and SSD space

Cons

  • No dedicated server plans
  • SSL Not Included
  • No WordPress hosting package

 SiteGround – Best WordPress Support 

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SiteGround is an excellent web hosting service that’s more than worthy of being the foundation for your website, especially if you’re looking to use WordPress. It has a strong reputation in the marketplace and plenty to offer new customers.

Although Siteground is expensive with a starting price of $3.95/month, it offers free SSL certificates, site migration, CDN, email accounts, and daily backups. However, you need to look for other alternatives if you need VPS servers, Windows servers, or plans offering lots of storage.

Pricing: Starts from $3.95/mo

Pros

  • High-Performance WordPress Hosting
  • Free Site Migration
  • Easy to Use, includes cPanel
  •  Excellent Customer Service.

Cons

  • ‘Setup Fee’ for Monthly Billing
  • Limited Storage Space
  • No month-to-month shared hosting plans

iPage – Best for Small Websites

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Founded in 1998, iPage is one of the oldest web hosting providers that brings a lot to the table. It boasts outstanding features such as intuitive drag-and-drop website builder, a diverse selection of 1-click shopping cart integrations, unlimited MySQL databases, etc that should satisfy most expert users.

iPage offers some extensive features like free 24/7 live chat and over the phone support, unlimited bandwidth, storage, and domain names and a free SSL certificate. However, they don’t offer cPanel access.

Pricing: Starts from $1.99/mo

Pros

  • Enhanced Security Options
  • Highly reliable uptimes and ultra-fast load times
  • Free SSL Included
  • Upfront Pricing

Cons

  • Expensive Domain Names
  •  No cPanel
  • Higher Renewal Cost

GoDaddy – Most Popular Web Host

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GoDaddy is easily one of the most well-known domain registrars and hosting provider that emerged into a mature and adaptable web hosting provider by offering an array of tools and services to help satisfy most websites” needs.

GoDaddy offers rich website-creation tools and excellent customer support options. It also aims to offer dedicated resources and high performance to VPS hosting, with the clear cPanel-style management of a shared hosting service.

Pricing: Starts from $3.66/mo

Pros

  •  Excellent customer support
  • Windows- and Linux-based servers
  • Managed WordPress hosting
  • Fast Load Time

Cons

  • Emails, Backups, and SSL Cost Extra
  • No cloud hosting
  • Skimpy default email plans

Bluehost – Best Uptime Hosting

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Bluehost is one of the best web hosting for small businesses because of their uptime and speed – 99.99% and 0.41ms respectively.  It is a WordPress-recommended hosting provider that offers a wide range of tools and features that make you easy-to-setup, maintain and scale one or more websites.

Bluehost allows users to create complex backend configurations—- which can be a huge factor for smaller businesses that are just starting to build their brand and require reliable hosting.

Pricing: Starts from $2.95/mo

Pros

  • Cheap “Intro” Cost
  • Easy to Use and Signup
  • 30-Day Money-Back Guarantee
  • Easy to set up a new WordPress website with a rich array of tools.

Cons

  • Customer service is slow
  • Insistent about upselling products you may not need during the signup process.
  • No Free Site Migrations

Recommended reading: 10 Best Project Management Tools for Small Business

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10 Best Coworking Spaces in Phnom Penh 2019

A few years ago, It was a common sight that coffee shops were the go-to place for business people to do their work and meet clients in Phnom Penh. However, since the establishment of coworking spaces in Phnom Penh, demand by entrepreneurs, start-ups, and freelancers seeking accommodation and services has been increased.

Picking a Coworking Space in Phnom Penh is getting harder with spaces popping up all over the city. To help you out, here are the top 10 best coworking spaces in Phnom Penh City that you can consider depending on your niche.

Before that: Here’s an overview of the city.

Region Asia
Country Cambodia
 Internet speed (avg) 7 MBPS
 Best taxi app Grab
Best wireless carrier Smart
10,000 KHR in USD USD 2.45
Maximum ATM take out: KHR 1,000,000 USD 245
Cashless society  No, cash only (esp. for foreigners)
Best coworking space Emerald HUB
Population 1,500,000 people
Type of government Religious
Best short-haul air carrier Vietnam Air
Best int’l air carrier Air Asia
Also see: TeamWave.com – Integrated CRM, Project Management & HR platform.

10 Best Coworking Spaces in Phnom Penh

Emerald HUB

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Amenities: Work Desk, Lounge / Chill-out Area, High-Speed WiFi, Air Conditioning, Events, Free parking on premise, Onsite Cafe, Outdoor Terrace.

Price: 

  • Open hotdesk – USD 60.00
  • Dedicated desk – USD 120.00
  • Private office – USD 330.00 for 4 people.
  • Daily Pass – USD 5.00
  • Weekly Pass – USD 30.00

Location: Sangkat Veal Vong, Khan 7 Makara, Phnom Penh

Located in the heart of Phnom Penh, Emerald HUB is a custom-built coworking space that is spacious and can be home to both small and large business employees with many shared working spaces, from office desks, lounge chairs and even bean bags.

Emerald HUB is designed to increase productivity and embrace communities. It offers you a nurturing environment of people that support & collaborate with each other in a community.

SmallWorld

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Amenities: Work Desk, Lounge / Chill-out Area, High-Speed WiFi, Air Conditioning, Events, Free parking on premise, Onsite Cafe, Outdoor Terrace, Co-living Accommodation, Ping Pong Table, Pet-Friendly

Price: 

  • Open hotdesk – USD 100.00
  • Dedicated desk – USD 200.00
  • Private office – N/A
  • Daily Pass – USD 7.00
  • Weekly Pass – USD 30.00

Location: Saint 604, Phnom Penh, Cambodia

Yet another homegrown co-working space operator in Phnom Penh – SmallWorld creates innovative business and employment opportunities for Cambodian youth in an open and casual work environment.

Housed in a large villa in the city’s leafy Tuol Kork, SmallWorld offers facilities such as high-speed fiber-optic Wi-Fi, document printing, coffee and tea free flow, and personal lockers.

Sahaka Coworking Space

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Amenities: Work Desk, Lounge / Chill-out Area, High-Speed WiFi, Air Conditioning, Events, Free parking on premise, Onsite Cafe, Outdoor Terrace, Ergonomic Chairs.

Price: 

  • Open hotdesk – USD 80.00
  • Dedicated desk – USD 120.00
  • Private office –USD 250.00 onwards
  • Daily Pass – USD 8.00

Location: Sangkat Phsar Derm Thkov, Khan Chamkamorn, Phnom Penh

Sahaka Coworking Space is one of the newest co-working spaces around, occupying a refurbished house in Phnom Penh, hence its tall ceiling and spacious area. It is equipped with high-speed internet, fully-furnished private offices, Kitch, and a tastefully-designed common workspace.

Sitting with supportive ambiance at Sahaka Coworking Space will not be limited to the space to set your laptop on. You are also encouraged to network and share opportunities with other creative individuals.

Workspace 1

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Amenities: Work Desk, Lounge / Chill-out Area, High-Speed WiFi, Air Conditioning, Events, Free parking on premise, Onsite Cafe, Outdoor Terrace, Nap Room, Ping Pong Table, Free Beer, Art Gallery, Alcohol available for purchase, Library, Podcasting Room, Event Space For Rent.

Price: 

  • Open hotdesk – USD 70.00
  • Dedicated desk – USD 120.00
  • Private office –USD 280.00 onwards
  • Daily Pass – USD 8.00

Location: 1159 National Road Nº 2, Phnom Penh, Cambodia

Workspace 1 is a co-working space where independent creative entrepreneurs and professionals can gather, communicate, and support one another. As you enter the Workspace 1, you will be welcomed by the interior that has been carefully designed to provide a natural and harmonious vibe.

With their industrial and clean designs, Workspace 1 lets you make your own events in this space, and join so many activities every day.

The Desk Coworking Space

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Amenities: Work Desk, Lounge / Chill-out Area, High-Speed WiFi, Air Conditioning, Events, Free parking on premise, Onsite Cafe, Outdoor Terrace, Beanbags, Personal Lockers.

Price: 

  • Open hotdesk – USD 60.00
  • Dedicated desk – USD 80.00
  • Private office –USD 350.00 onwards
  • Daily Pass – USD 5.00

Location: Preah Norodom Blvd, Tonle Bassac, Chamkar Mon, Phnom Penh, Cambodia

The Desk is a Cambodian modern design coworking space that combines communities with elements of work, life, and play. This space offers freelancers, independent individuals, young startups, entrepreneurs, small and growing businesses the opportunity to work in an innovative, energetic and collaborative workspace.

Desk also provides business concept consultation and the possibility of additional support for young entrepreneurs via small or community investments.

Penthouse Coworking

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Amenities: Work Desk, Lounge / Chill-out Area, High-Speed WiFi, Air Conditioning, Events, Free parking on premise, Onsite Cafe, Outdoor Terrace, Beanbags, Personal Lockers.

Price: 

  • Open hotdesk – USD 50.00
  • Dedicated desk – USD 75.00
  • Private office –N/A
  • Daily Pass – USD 5.00
  • Weekly Pass – USD 19.00

Location: Tonle Sap Street, Phnom Penh, Cambodia

Penthouse Coworking is a new co-working place that has designed its space in a stylish and open manner to spark ideas and nurture a community of smart creative people. You can enjoy a dynamic community in Penthouse-Coworking and get all the support a business needs to get to where it needs to be.

Penthouse Coworking offers a communal work space with premium facilities, situated in a premium location of Phnom Penh, and is still within an affordable price range.

Impact Hub

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Amenities: Work Desk, Lounge / Chill-out Area, High-Speed WiFi, Air Conditioning, Events, Free parking on premise, Onsite Cafe, Outdoor Terrace, Alcohol available for purchase, Library, Heating.

Price: 

  • Open hotdesk – USD 60.00
  • Dedicated desk – N/A
  • Private office –N/A
  • Daily Pass – USD 10.00

Location: 306, Phnom Penh

Started in 2014, Impact Hub is an international co-working brand that is strategically located in the heart of the business district in Phnom Penh, This space is nothing less than what you would expect from an international brand– ecstatically designed, ergonomically sound, and alcohol!

Housed in a beautiful building in the center of Phnom Penh, Impact Hub has a community that is made up of entrepreneurs, social investors, freelancers, students, consultants and much more.

Coworking Today

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Amenities: Work Desk, Lounge / Chill-out Area, High-Speed WiFi, Air Conditioning, Events, Free parking on premise, Onsite Cafe, Outdoor Terrace,Workshops, Community Lunches, Mentorship Programs, Snacks Available for Purchase, Event Space For Rent, Retail Space

Price: 

  • Open hotdesk – USD 60.00
  • Dedicated desk – USD 120.00
  • Private office –USD 400.00 onwards
  • Daily Pass – USD 7.00
  • Weekly Pass – USD 40.00

Location: 172 Jawaharlal Nehru Boulevard (215), Coffee Today Angterk Olympic, Phnom Penh, Cambodia

Coworking Today offers entrepreneurs, creatives, and independent professionals who want workspaces that offer convenience, world-class facilities, and style without breaking the bank.  Members receive super-fast internet, unique and wide-open areas, printing and scanning, drinks that are available all day, and private call rooms.

Coworking Today has different workspaces, such as private offices, specialized workspaces, and flexible workspaces for teams of 1-20 people.

My Khmer Company

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Amenities: Work Desk, Ergonomic Chairs, Lounge / Chill-out Area, High-Speed WiFi, Air Conditioning, Events, Free parking on premise, Onsite Cafe, Outdoor Terrace, Hammocks, Chromecast, Drone, Cat-friendly, Community Drinks, Mentorship Programs, Incubator programs, Accelerator programs, Workshops

Price: 

  • Open hotdesk – USD 70.00
  • Dedicated desk – USD 120.00
  • Private office – USD 350.00

Location: street 83BT, Phnom Penh

My Khmer Company provides flexible workspace for your business. It is a place for energetic, like-minded and passionate people who are aiming to grow together. It provides private offices, meeting rooms and event spaces to support day-to-day business activities.

Located in the heart of Phnom Penh, My Khmer is creating an ecosystem that embodies friendship as the fuel of productivity and collaboration.

PPIT HUB

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Amenities: Work Desk, Lounge / Chill-out Area, High-Speed WiFi, Air Conditioning, Events, Free parking on premise, Onsite Cafe, Outdoor Terrace, Skype Room

Price: 

  • Open hotdesk –USD 50.00
  • Dedicated desk – USD 50.00
  • Private office – USD 300.00 for 10 people
  • Daily Pass – USD 5.00
  • Weekly Pass – USD 20.00

Location: Street 1986, Khan Sensok, Phnom Penh Thmey, Phnom Penh, Cambodia

PPIT HUB is the new co-working space for the modern thinker. It offers great coffee, high-speed Internet, a cozy event place, and comfortable meeting rooms. It is focused on workspaces, community, and services for creatives and entrepreneurs.

As a service-focused co-working space, PPIT aims to build up the best coworking environment in Cambodia for a startup, innovative and creative individual, freelancers, entrepreneurs, businesses, investors, and communities by providing a platform to learn, share, create, work, connect and grow.

Recommended reading: 10 Best Coworking Spaces in Bangkok

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