This week, we have featured Zysk Technologies, a digital agency based out of Bengaluru, India. Their service portfolio includes web designing, social media marketing, SEO, web and mobile app development. Read on to learn more about their story, as told via founder and CEO, Varun Umesh.
What is the Focus area of Zysk Technologies? How did your business start?
[VU] At Zysk Technologies, we focus on developing top-notch web and mobile applications. Being brought up in a family of business people, entrepreneurship runs in my blood – I always dreamt of having my own venture. And about an year and a half ago, I knew it was time to turn my dream into reality. So, I took the leap of faith and that’s how Zysk was born.
In your experience, what are the key elements of a successful online marketing strategy?
[VU] I think one of the most important tools for online marketing is a good website. Having a professional and optimized website is a great way to make your first impression and also position your company for global exposure. Along with that, continuous content-generation would definitely fuel your online marketing.
In the recent past, what is the smallest change you’ve made that had the biggest impact?
[VU] Well, switching from writing tasks on Post-Its to using TeamWave has been the biggest positive change for us. TeamWave has brought about transparency and accountability, increasing the productivity of the team.
What are your goals for the company over the next 3-5 years?
[VU] I’d like to see Zysk as a Product company having a couple of successful products in the next 5 years. It may seem ambitious, at the moment, but we are a promising young team with a go-getter attitude, so I believe we can achieve it.
If you could go back in time to the first day that you started your business, what’s the one piece of advice you would give yourself?
[VU] Well, I would spend more time in preparing myself to handle clients who are not very sure about what they want. But I guess some lessons have to be learnt the hard way!