Why It’s High Time We Forget About Employee Engagement

Businesses exist to do only one thing – “Make Money”. Even Non-profit organisations need constant cash flow to reach their target. So how does a company become profitable? The answer lies in the making both employees and customers happy. Lot of research have been done in this field and we can safely say that both of these are […]

Our First “Net Promoter Survey” – What we Learnt from 3000+ Users

This week we initiated the process of quantifying customer feedback via Net Promoter Score Survey. Every single feedback will help us to improve customers experience, measure the outcome of our product plan and benchmark ourselves against the best SaaS companies. Introduction to NPS The beauty of NPS lies in its simplicity. It is widely used because of its […]

Should Agencies Focus Only on Emotions for Advertising?

It is a generally accepted norm by advertisers to focus on creation of emotional connection with people. But the most important thing to understand here is the primary cause behind the significance of emotional response and the factors that triggers it. We all feel sad when when we come across a depressing story and tend to smile in case of a […]