How we got 1500+ private BETA sign-ups

Our landing page, soliciting BETA users went online in JUNE. The last four months have been a roller coaster ride and now we have come to a new phase:  releasing TeamWave, iterating according to the feedback, getting ready to get out of the private beta and open up to the public. SaaS startups face challenges […]

Big Update: 60 Enhancements in 60 Days!

Well, not quite, but you get the point, don’t you? This is the first update since our beta launch back in September, and it is big. New features; bug fixes; design changes; performance tweaks; what’s in the name? They all have one thing in common. They make TeamWave better. Here are the top ten reasons […]

The “killer” feature that every small business needs!

Software-as-a-service (SaaS) companies are very different from Enterprise software companies. Successful SaaS companies have reinvented the “business of software” by replacing the expensive enterprise sales model with end-user centric marketing, support and product development. Typically, SaaS companies target small to medium businesses (SMBs). However, selling to SMBs is tough. Retaining/renewing  SMB accounts can also be […]

Creating Buyer Persona When You Are Just Starting Out

From this Google Trend graph, it is quite clear that in the past couple of years marketers have started showing interest in “Buyer Persona”. Interesting thing is that soon after the spike in search for “Content Marketing”, the search interest for “Buyer Persona” also took off. Probably attributed to the importance of “Buyer Persona” for […]